Mentions
A mention is any place an AI response names your brand or a competitor - whether or not it links to a source. This page covers what a mention actually is and what data it carries. You see this detail by opening a response and looking at its mentions - see Responses for where that detail surfaces in the product.
Mentions vs Citations: a mention is your brand being talked about in the answer text. A citation is a link to a source. AI can mention you without citing you, and cite your competitor's site without mentioning their brand name. Track both.
Looking for aggregate share-of-voice or win-rate numbers against a competitor? That data lives in Competitor Analysis, not here.
Mention Detail
Opening an individual mention inside a response shows the full context behind it:
- Role - how the mention functions in the response (e.g. top recommendation, comparison target, listed as an alternative, or a warning)
- Context snippet - the exact sentence or passage where you were mentioned
- Attributes - descriptive labels AI attached to you in that mention (e.g. "enterprise-grade", "steep learning curve")
- Use cases - the use cases AI associated with you in that context
- Factual accuracy - whether AI's claim about you was correct, outdated, incorrect, or unverifiable from available sources. Outdated or incorrect mentions are worth correcting at the source.
This is per-mention detail, not an aggregate score - it tells you exactly what was said and how accurate it was, one mention at a time. For the full response text a mention came from, plus its citations and co-occurrences, open the response itself in Responses.
Common Workflows
Factual Accuracy Sweep (monthly)
- Open responses and look at the mention detail for anything flagged Outdated or Incorrect
- Read the context snippet to understand what AI got wrong and why
- Publish or update content that corrects the record - outdated facts about you tend to persist in AI answers until a newer source overrides them
Weekly Competitive Check (10 min)
- Open Competitor Analysis and check Competitive Dominance for movement since last week
- If a competitor's score rose, read their Comparative Phrases to see how AI is framing the trade-off
- Cross-reference with Responses on the prompts where that competitor now appears and you don't, and read the mention detail on those responses