Mentions

A mention is any place an AI response names your brand or a competitor - whether or not it links to a source. This page covers what a mention actually is and what data it carries. You see this detail by opening a response and looking at its mentions - see Responses for where that detail surfaces in the product.

Mention Detail

Opening an individual mention inside a response shows the full context behind it:

• Role - how the mention functions in the response (e.g. top recommendation, comparison target, listed as an alternative, or a warning)
• Context snippet - the exact sentence or passage where you were mentioned
• Attributes - descriptive labels AI attached to you in that mention (e.g. “enterprise-grade”, “steep learning curve”)
• Use cases - the use cases AI associated with you in that context
• Factual accuracy - whether AI’s claim about you was correct, outdated, incorrect, or unverifiable from available sources. Outdated or incorrect mentions are worth correcting at the source.

This is per-mention detail, not an aggregate score - it tells you exactly what was said and how accurate it was, one mention at a time. For the full response text a mention came from, plus its citations and co-occurrences, open the response itself in Responses.

Common Workflows

Factual Accuracy Sweep (monthly)

1. Open responses and look at the mention detail for anything flagged Outdated or Incorrect
2. Read the context snippet to understand what AI got wrong and why
3. Publish or update content that corrects the record - outdated facts about you tend to persist in AI answers until a newer source overrides them

Weekly Competitive Check (10 min)

1. Open Competitor Analysis and check Competitive Dominance for movement since last week
2. If a competitor’s score rose, read their Comparative Phrases to see how AI is framing the trade-off
3. Cross-reference with Responses on the prompts where that competitor now appears and you don’t, and read the mention detail on those responses

Next Steps