We're Witnessing the Biggest Shift in Search Since Google
The rules of discovery are being rewritten in real-time. ChatGPT, Perplexity, Claude, and Gemini aren't just search alternatives—they're becoming the primary way decision-makers research, compare, and choose solutions.
Traditional SEO optimized for blue links. But AI doesn't serve links—it serves answers. It cites authorities. It recommends solutions. And right now, it's deciding which companies get mentioned and which get ignored.
This isn't a gradual transition. It's a tectonic shift. And the companies that understand it first will own the next decade of organic growth.



