Advanced Analytics
Advanced Analytics gives you deeper diagnostic tools beyond the main Analytics dashboard. Use these when you need to understand why visibility is where it is - not just what the score is.
Advanced Analytics covers three deeper research views:
Gap Report
The Gap Report shows every prompt where a competitor appears in AI responses but your brand does not. These are your highest-priority visibility gaps - prompts where you’re losing to a specific competitor on a specific surface.
What the Table Shows
| Column | What It Means | |---|---| | Prompt | The exact prompt text | | Answer Engine | Which AI surface has the gap (e.g. ChatGPT, Perplexity) | | Gaps | How many times your brand was absent while a competitor appeared | | Last Seen | Most recent occurrence of this gap | | Sample | View the actual AI response where the gap occurred |
How to Use It
Sort by gap count to find your biggest exposure. Click View response on any row to read exactly what the AI said and which competitor it cited instead of you.
Attributes
The Attributes view shows a heatmap of descriptive claims AI makes about each entity in your category - your brand and your competitors.
Attributes are characteristics AI mentions when discussing brands (e.g. “enterprise-grade,” “easy to deploy,” “HIPAA compliant”). Each attribute category shows:
- Count - how many times this attribute was mentioned for that entity
- Sentiment - average polarity score, colour-coded green (positive) to red (negative)
- Sample texts - hover any cell to see the actual phrases AI used
What the Table Shows
| Column | What It Means | |---|---| | Entity | Brand or competitor name | | Type | Whether it’s your brand, a tracked competitor, or unknown | | Attribute Categories | Dynamic columns - Pricing, Security, UI/UX, Ease of Use, and others based on your category |
Use this to identify which narrative positions your brand owns, which competitors own, and where you’re losing the framing battle.
Co-occurrences
The Co-occurrences view shows which entities appear together with your brand in the same AI responses - and the nature of that relationship.
What the Table Shows
| Column | What It Means | |---|---| | A | The first entity in the pair | | A Type | Whether entity A is your Brand, a tracked Competitor, or a Discovered entity not yet in your competitor list | | Relation | How AI connects the two entities in responses - e.g. Compared, Alternative to, Grouped with | | B | The second entity paired with A | | B Type | Brand, Competitor, or Discovered - same as A Type | | Occurrences | Number of times this specific pair appeared together across all tracked responses | | Sample Phrases | Real phrases pulled from AI responses showing exactly how they were mentioned together |
Every column except Sample Phrases is sortable - the table defaults to Occurrences, highest first.
Relation Types
| Relation | What It Means | |---|---| | Co-mentioned | Both appear in the same response without a direct comparison | | Compared | AI explicitly compares the two | | Alternative to | One is presented as an alternative to the other | | Recommended with | AI suggests using both together | | Contrasted | AI highlights differences between them | | Grouped with | Both are listed in the same category or group |
