Scoring Basics

A reference for every metric in GrackerAI: what each number means, how it's calculated, and where to find it in the dashboard.

Core KPIs

Eight scores appear in the KPI row at the top of every visibility dashboard. The first is the composite Visibility Score; the next five break it down, and the last two (AEO Audit, Technical) come from Site Audit.

1. Visibility Score

Your brand's overall standing in AI answers, scored 0–100. It blends four signals: whether you're mentioned at all (Presence), how prominently you appear (Prominence), the tone of those mentions (Sentiment), and whether sources back you up (Citations). Higher means AI surfaces your brand more often and more favourably for the prompts you track.

2. Presence Rate

The share of tracked responses where your brand is mentioned at all - regardless of position or tone. A quick read on raw coverage: are you even in the conversation?

If Presence Rate is low, every other metric becomes unreliable. Fix content gaps here before optimising anything else.

Find it: Overview tab, or Prompts tab sorted by Presence Rate

3. Sentiment

The average tone of your brand's mentions, from -100 (very negative) through 0 (neutral) to +100 (very positive). It measures how favourably AI describes you, not how often you appear. Calculated only on responses where your brand was mentioned - a response with no mention doesn't count.

Find it: Sentiment & Position tab → Sentiment Distribution

4. Share of Voice

Your share of all brand and competitor mentions across your tracked prompts. 100% means only your brand was named; 50% means an even split with competitors. Shows how much of the AI conversation you own versus rivals.

Find it: Overview tab → Share of Voice chart

5. Citation Rate

The share of responses that cite a source backing your brand. Higher means AI is not just mentioning you - it's pointing readers to evidence. Citation signals authority to both the reader and the model.

Find it: Overview tab KPI bar, or Citations tab for the full breakdown

6. Avg Position

Where your brand typically appears in a response, shown as a percentile - lower is better (0% = first, 100% = last). Averaged across all your mentions in the selected window.

Find it: KPI row, or Sentiment & Position tab

7. AEO Audit

Average AEO Health score (0–100) across your brand's audited pages in Site Audit - how well your pages are optimised for AI answer engines. Reads "No audited pages" until you run Site Audit. Unlike the metrics above, it's point-in-time (not tied to your date range).

Find it: KPI row; run audits from Site Audit

8. Technical

Average Technical Health score (0–100) across your audited pages - Lighthouse performance, accessibility, best practices, and SEO. Also from Site Audit and point-in-time.

Find it: KPI row; run audits from Site Audit

Competitive Metrics

1. Win Rate vs Competitors

Of the responses where a given competitor is mentioned, how often your brand is also mentioned. A direct head-to-head win rate against each rival. Tells you which competitors you hold your own against - and which ones are effectively shutting you out of shared responses.

Find it: Overview tab → Head-to-Head table

2. Mention Position

How early your brand appears in an AI answer compared with competitors. Being named first signals stronger authority to both the reader and the model. The Position Battle chart shows your average position across all your mentions in the selected window.

Find it: Overview tab → Position Battle

3. Co-occurrences

Other brands the model tends to list alongside yours. Reveals the competitive set AI perceives you to be part of. If you're always grouped with one dominant competitor, that competitor is setting the frame for your category - study what they're being cited for.

Find it: Mentions tab → Competitor Co-Mentions

Opportunity & Gap Metrics

1. Lost Prompts

Prompts where a competitor is mentioned but your brand isn't. These are your highest-value content opportunities - a competitor has already earned AI's trust for that query and you haven't yet. Ranked by opportunity size.

Find it: Prompts tab → Lost Prompts

2. Top Movers

The prompts where your visibility moved the most - up or down - versus the previous period. Start here whenever your overall score shifts unexpectedly so you understand what's driving it before taking action.

Find it: Prompts tab → Top Movers

3. Anchor Phrases

The phrases most associated with your brand in AI answers - effectively how the model labels and describes you. This is your current AI positioning, whether you intended it or not. Use it to spot where content could shift how AI frames you.

Find it: Citations tab → Anchor Phrases

4. Citation Mix

Where AI pulls supporting links from when it backs your brand - your own domain, news sites, forums, social, partner sites, and more. Shows which source types earn citations in your category so you know where to invest next.

Find it: Citations tab → Citation Mix

5. Discovered Entities

Brands the model has started mentioning in your monitored responses that aren't in your competitor list yet. New entrants typically appear in AI responses before they show up in your sales pipeline. Review regularly so your tracking stays complete.

Find it: Discovered Entities - promote to tracked competitors from there

Next Steps