Articles

Articles writes full content pieces built to earn AI citations - a new article from scratch, or a rewrite of a page you already have. Every piece is ready for you to review, edit, and publish once it's done.

Step 1: Pick a Mode

Every piece starts from one of two cards:

Create New Content: the four types

Then choose a length:

Cybersecurity brands: when the SME Agent writes the brief for a piece, the article runs about 20% longer than the length above, to fit everything the expert supplied.

Improve Existing Content: how hard to rewrite

Example: A comparison page gets cited by AI but the brand still isn't recommended from it - a Full Rewrite on that same URL changes how AI reads and recommends it.

Step 2: Tell It What You Want

Whichever mode you picked, a short wizard walks you through the rest:

You can also give the AI-generated featured image its own guidance - "no stock photos, use brand colors, no text overlays" - or skip it and add your own image after.

What You Get Back

Every finished piece includes:

From there, publish straight to WordPress, HubSpot, or a headless CMS, or schedule it for later - see Integrations.

Writing a Good One

1. Start with a real gap. Three places point you toward what to write, and each carries different context into the wizard when you act on it:

   Source	Pick By	What Carries Over
   Prompts Visibility	Sort by Score, low to high - the worst-scoring prompts are your biggest gaps	Row's ⋮ menu → Generate Content pre-fills the prompt; you pick mode and type
   Visibility Diagnosis	Act on a content brief before a gap report - zero coverage is the bigger gap	Create new content (brief) or Improve existing content (gap) opens directly, instruction box and competitor reference pre-written from the report
   Citations	A competitor in your top 3, or a URL cited by 5+ surfaces with 80+ occurrences	Row's action menu → Create content - your own cited page pre-fills as the page to rewrite, a competitor's as a reference

   Cybersecurity brands: generating from a diagnosis also carries over its already-verified NIST, MITRE, and CISA references instead of researching them again - see Cybersecurity Standards.

2. Pick the right type - listicles for category gaps, blog posts for educational gaps, product comparisons for evaluation queries, Improve Existing for pages that are close but underperforming

3. Generate the draft

4. Edit aggressively - treat it as a 70% starting point. Add real customer examples, specific numbers, original opinions, and depth your competitors don't have

5. Use the AI Assistant for the last mile - highlight any section for a quick fix, or type your own instruction

6. Publish and track - watch Citations over the next 4-6 weeks to see if it earns placements

Managing Your Content

Go to Content → Articles for every piece you've made, with its Type (Optimized vs New) and the Prompt it targets - filter by either.

Once a piece is ready, publishing it replaces that badge with where it stands instead:

Click a row to open the full editor - read, edit, export:

The AI Assistant

Inside the editor, highlight any text to open it:

You can also type your own instruction instead of picking one of these.

What Instructions Solves

The Instructions field always gets followed exactly: a sentence, a quote, a number, a stance - it goes in word for word, never paraphrased. Leave it blank and the piece defaults to generic. That's the real risk, not that any topic is off-limits.

One thing Instructions can't fix: sensitive compliance or security content. Legal review is required either way. Even a verified citation still needs your judgment on whether it fits the claim. For CVE content, breach analysis, or threat intelligence, always get a security practitioner to review before publishing.

FAQ

Next Steps