Multi-Brand Setup
Multi-Brand mode lets one workspace track several independent brands - each with its own website, competitors, prompts, and monitors - scored separately, with a workspace-wide roll-up on top.
When to use it
Choose Multi-Brand when you manage distinct brands that don't share a product line:
- an agency tracking several clients,
- a holding company with a portfolio of brands,
- one company running separate house brands.
Each brand is scored on its own, so a strong month for one never masks a weak month for another. If instead you sell several products under one company, use Multi-Product - the scoring rules differ.
How brands work here
- Each brand is self-contained - its own domain, competitors, personas, prompts, and monitor groups.
- Scope switches per brand. The brand switcher at the top sets which brand every page is showing.
- The workspace rolls up. Workspace Visibility aggregates across all your brands so you can compare them side by side.
- Brand names are unique within the workspace - two brands can even share nothing but the workspace itself.
Setting up multiple brands
- Create the workspace in Multi-Brand mode (see Workspace Modes).
- Add your first brand - name, primary domain, and any additional domains it owns. See Connecting Your First Brand.
- Set up that brand fully - competitors, personas, prompts, and a monitor group.
- Add each additional brand the same way. Repeat step 3 per brand.
- Switch between them with the brand switcher; use Workspace Visibility to compare.
How many brands you can track depends on your plan. See Plans & Pricing for brand limits.
Limits & gotchas
- Give each brand its real domain and any additional domains it owns - Gracker uses them to detect citations that back the brand.
- Set each brand's competitors separately - they drive that brand's Share of Voice and Visibility Diagnosis.
- On plans with a brand limit, brands beyond the cap are locked until you upgrade.