Brand Management
A brand is the core entity in GrackerAI. Everything. monitor groups, prompts, competitors, personas, and analytics. is scoped to a brand.
What Is a Brand?
A brand represents one product, company, or product line you're tracking AI visibility for.
| Workspace Type | Best For |
|---|---|
| Multi-brand | Agencies or companies with multiple independent clients or products |
| Multi-product | One company tracking multiple products under a single parent company |
See Workspace Management to switch workspace types.
Creating a Brand
- Open your Brands list
- Click New brand (labelled New product in a multi-product workspace)
- This launches the brand onboarding wizard - it analyses your domain, then walks you through personas, competitors, and prompts
- Finish the wizard and the brand is live with monitoring ready to go
Brand Fields
| Field | Required | What It Does |
|---|---|---|
| Brand Name | ✅ | The primary name GrackerAI uses to detect mentions in AI responses |
| Domain | ✅ | Your main website domain. hostname only, e.g. example.com. used to detect citations |
| Short Description | . | One or two sentences on what your brand does. used in content generation |
| Description | . | Full brand overview. used by AI tools when generating content or prompts |
| Aliases | . | Alternative names or spellings AI might use. one per line |
| Additional Domains | . | Other domains you own that AI might cite. subdomains, microsites, acquired brands |
Tip: If AI surfaces refer to your product by a common abbreviation or nickname, add it as an Alias. GrackerAI uses aliases to catch mentions that wouldn't match your exact brand name.
Brand Voice. tone, personality, value proposition, key messages, and dos/don'ts are managed on a separate tab. See Brand Voice.
Editing a Brand
- Go to Configuration → Brand Settings
- Open the Brand Details tab
- Update any field and save
Archiving a Brand
Archive a brand when it's no longer active. without losing any historical data.
Cascade effect: Archiving a brand also pauses all of its active monitor groups. All historical data is retained. Nothing is deleted.
When to archive:
- You've discontinued a product line
- You're temporarily pausing tracking
- You've acquired a competitor and no longer track them separately
To archive: In the Brands list, click the Archive icon on the brand's row and confirm. You can't archive your only active brand - a workspace always keeps at least one.
To restore: In the Brands list, switch filter to Archived → click Restore