Gracker CyberPulse

The Future of Market Research: Opportunities and Challenges of Synthetic Data

AI assistants streamline qualitative research by automating time-consuming tasks such as note-taking, session recording analysis, and transcript interpretation. Utilizing AI can significantly enhance efficiency in qualitative research, allowing researchers to concentrate on narrative building and strategy development. Various AI applications, including emotion mapping through facial coding and conversation analytics, are transforming the landscape of qualitative insights.

By Abhimanyu Singh Jun 27, 2025 2 min read

AI-Driven Marketing Strategies: Insights and Inspiring Campaigns

When AI and data merge, the impact on marketing initiatives can be significant. Snowflake’s executives, including Chief Marketing Officer Denise Persson and Chief Revenue Officer Mike Gannon, emphasized this during their discussion at the Snowflake Summit. Persson highlighted the transformation AI brings to campaigns through personalized approaches. She noted, “Data was always my challenge in marketing. Now I have the data I need in real time, all the time.”

By Nicole Wang Jun 26, 2025 3 min read

Multi-Touch Marketing Attribution Software Market Growth Forecast 2023-2029

The global multi-touch marketing attribution software market is projected to grow from USD 816 million in 2018 to USD 1,634 million by 2023, representing a Compound Annual Growth Rate (CAGR) of 14.9% during the forecast period. The primary drivers of this growth include the increasing need to optimize marketing expenditures and the rising number of marketing channels aimed at reaching end customers.

By Vijay Shekhawat Jun 26, 2025 3 min read

Envidual Boosts CTR by 74% with M1-Project Insights

netpulse AG is an experienced online marketing agency established in 2009, focused on helping businesses achieve their digital goals. As a certified Google Partner agency, they provide various online marketing services, including Google Ads, search engine optimization (SEO), website creation, social media marketing, and e-commerce marketing. Their team consists of 20 motivated professionals dedicated to developing personalized marketing strategies tailored to meet unique business needs.

By Deepak Gupta Jun 25, 2025 2 min read

Comprehensive Analysis of Digital Marketing Strategies in Food Delivery

Swiggy's marketing strategy showcases how the food delivery platform dominated the industry through innovative digital marketing techniques. The key elements of their strategy include a strong online presence and a focus on customer engagement.

By Abhimanyu Singh Jun 24, 2025 3 min read

Successful Marketing Strategies for Small Businesses in Nebraska

Lincoln Digital Media offers a range of **result-driven local marketing strategies** aimed at providing high ROI for clients. Their personalized service focuses on delivering effective integrated marketing solutions. They emphasize simplicity in marketing, asking the critical question, "Do you need customers NOW or LATER?" This approach helps businesses align their marketing strategies with immediate needs versus long-term growth.

By Govind Kumar Jun 24, 2025 2 min read

Leveraging AI for Enhanced Fandom Insights in Sports Engagement

In a recent conversation at Cannes Lions, Michelle McGuire from Converge by Deloitte and Ruba Borno from AWS discussed how AI is transforming consumer insights in the sports industry. The focus was on understanding sports fans at a granular level, leveraging a vast amount of data for personalized marketing. McGuire stated, "We know who you are. We know what you care about," highlighting the significance of propensity modeling in connecting sponsors with fans.

By Hitesh Kumawat Jun 23, 2025 3 min read

Alteryx and Westpac Appoint New CMOs to Drive Brand Growth

Alteryx has appointed Michelle Huff as its new chief marketing officer (CMO) to drive its marketing strategy amid global expansion. Huff, formerly with UserTesting, brings over 25 years of experience in marketing and go-to-market strategies, having held senior positions at various tech firms including Salesforce and Oracle. Her primary focus will be on overseeing Alteryx's global marketing initiatives, which include product marketing, brand positioning, customer advocacy, and demand generation.

By Hitesh Suthar Jun 24, 2025 3 min read

Comprehensive Marketing Design Guide for 2025: Tips & Strategies

Marketing design combines graphic design principles with marketing strategies to create visual assets aimed at promoting products, services, or brands. It plays a crucial role in communicating a brand's message and engaging with the target audience. Effective marketing design enhances brand visibility, improves customer engagement, and drives sales through well-crafted visual content across various channels.

By Nikita shekhawat Jun 23, 2025 4 min read