From 15 to 265 Monthly Signups: How MojoAuth 17x'd Their Lead Generation

The Challenge

MojoAuth was a promising authentication startup struggling with lead generation. Despite having a solid product, they were only generating 15 signups per month from their organic traffic. Their existing content strategy consisted of:

• 2-3 blog posts per month about authentication best practices
• Generic "how-to" guides that ranked poorly
• Technical documentation that didn't drive conversions
• $8,000/month content marketing budget with minimal ROI

The Problem

They were competing for the same saturated keywords as Auth0 (Okta), Microsoft, PingIdentity, Google Firebase, Amazon AWS, etc. and other established players, making it nearly impossible to rank or convert visitors.

The GrackerAI Solution

We analyzed MojoAuth's Google Search Console data and identified a critical opportunity: developers were searching for authentication tools and calculators, not just articles.

Product-Led Portals We Built

1. Authentication Security Calculator - Interactive tool to assess auth vulnerabilities
2. OAuth Implementation Database - Comprehensive guide for different frameworks
3. 2FA Method Comparison Center - Side-by-side feature comparisons
4. Auth Breach Tracker - Real-time database of authentication-related security incidents
5. Developer Tools Directory - Curated list of authentication resources

Key Strategy

Instead of competing for "authentication best practices," we helped MojoAuth own search categories like "authentication calculator," "OAuth implementation guide," and "2FA comparison tool."

The Results

What Made the Difference

1. Authentication Security Calculator - Interactive tool to assess auth vulnerabilities.Generated 18,000 monthly visitors and converted at 19%.
2. OAuth Implementation Database - Comprehensive guide for different frameworks.
3. 2FA Method Comparison Center - Side-by-side feature comparisons.
4. Auth Breach Tracker - Real-time database of authentication-related security incidents.Automatically updated, keeping content fresh and rankable.
5. Developer Tools Directory - Curated list of authentication resources.Tools solved actual problems developers faced, not just educational content.
6. Compound Growth - Search Console data analysis enabled continuous content optimization for compounding results.

Customer Quote

Key Takeaway

By shifting from competing for blog keywords to owning tool-based search categories, MojoAuth transformed from a hidden startup to a recognized authority in authentication—while 17x'ing their lead generation.