Managing Prompts
Prompts are the questions GrackerAI sends to AI surfaces on your behalf. Each prompt is a real question your buyers might ask: "What's the best EDR for healthcare?" or "Splunk vs Sentinel for SOC teams?" Every monitor run records how AI surfaces respond to it.
GrackerAI has two prompt pages with different purposes:
| Page | Where to Find It | What It Does |
|---|---|---|
| Prompts Management | Monitor Groups → Prompt Management | Add, edit, archive, and organise your prompt library |
| Prompts Visibility | Actions → Prompts Visibility | View per-prompt visibility metrics and analytics |
Prompts Management
Go to Monitor Groups → Prompt Management to manage your prompt library.
The Table
| Column | What It Shows |
|---|---|
| Text | The prompt question, truncated at 80 characters. Hover to see the full text |
| Intent | Auto-classified intent: the buyer's purpose for asking this question |
Adding a Prompt
Manually:
- Click + Add in the top right
- Enter the prompt text (3–2000 characters)
- Optionally set a manual intent (or leave blank to let GrackerAI auto-classify)
- Click Save
Bulk Import:
- Click Bulk Import
- Upload a file with one prompt per row
- Each row can include an optional manual intent. Rows without one are auto-classified
- GrackerAI processes up to 1,000 prompts per import
- Rows that fail validation are reported with the reason. Fix and re-upload only the failed rows
Editing a Prompt
Click the Edit icon on any active prompt row to update:
- The prompt text
- The intent (manually override auto-classification)
If you change the prompt text, GrackerAI re-runs auto-classification on the new text automatically.
Archiving and Restoring
Archive a prompt when it's no longer relevant, for example when a competitor has shut down or a CVE campaign has ended. Archived prompts are excluded from monitor runs and analytics.
- To archive: Click the Archive icon on the row and confirm
- To restore: Switch the status filter to Archived, find the prompt, and click Restore
Restoring a prompt checks your plan's prompt limit first. If you're at the limit, upgrade before restoring.
Searching and Filtering
- Search - filter the list by prompt text as you type
- Status - switch between Active, Archived, or All
Organising Prompts into Topics
Prompt Management also lets you group prompts into topics - named themes like "Pricing", "Compliance", or "Alternatives". Topics power the topic grouping in Prompts Visibility and the Topics tab on the Visibility dashboard.
- Add Topic - create a topic manually and name it
- Generate Topics - let GrackerAI analyse your prompt library and suggest topic candidates; review and accept the ones you want
- Add prompts to a topic - assign existing prompts, or bulk-import new prompts straight into a topic
- Rename / Delete - manage topics as your library evolves; deleting a topic doesn't delete its prompts
Prompts without a topic show under Uncategorized in analytics views.
Intent Tags
Every prompt is tagged with one of eight intent categories. GrackerAI assigns this automatically, but you can override it manually at any time.
| Intent | What the Buyer Is Doing |
|---|---|
| Informational | Learning about a topic, category, or problem |
| Comparison | Evaluating two or more specific tools side by side |
| Alternatives | Looking for options to replace a tool they already use |
| How-to | Trying to accomplish a specific task |
| Troubleshooting | Solving a problem they're already experiencing |
| Recommendation | Asking for a direct "what should I use" answer |
| Pricing | Evaluating cost before a purchase decision |
| Transactional | Ready to buy or sign up |
Along with intent, auto-classification also assigns:
- Funnel Stage - Awareness, Consideration, or Decision
- Persona Signal - Developer, Marketer, Executive, or End User
Prompts Visibility
Go to Actions → Prompts Visibility to see per-prompt visibility analytics.
The Table
| Column | What It Measures |
|---|---|
| Prompt | The prompt text |
| Score | Visibility score for this prompt across all runs |
| Presence Rate | Percentage of runs where your brand was mentioned at least once |
| Sentiment | Average sentiment score across all responses for this prompt |
| Runs | Total number of times this prompt has been run |
| Last Seen | When this prompt last produced a response |
Rows are grouped by topic - each topic row shows the aggregate across its prompts, and expands to the individual prompts inside it. Sorted by Score (highest first) by default. Click any column header to re-sort.
Filters
- Search - filter by prompt text
- Intent - show only prompts with a specific intent
- Tags - show only prompts carrying a specific tag
- Topics - show a single topic (or Uncategorized)
- Monitor Group - show only prompts assigned to a specific monitor group
Row Actions
Click any row to open the prompt detail drawer with a full breakdown: visibility trend, surface-by-surface performance, competitor comparison, and recent responses.
Improve Visibility button on each row opens the Improve Visibility workflow pre-loaded with that prompt's context, to generate or optimise content targeting that specific gap.
Writing Effective Prompts
Use Full Natural-Language Questions
AI users type full questions, not keywords. Write prompts the same way.
| Weak | Strong |
|---|---|
Best EDR healthcare | What's the best EDR for a 500-person healthcare SaaS that needs HIPAA compliance and runs on AWS? |
Datadog alternatives | What are cheaper alternatives to Datadog for a Series B startup with 50 engineers and a Kubernetes-heavy stack? |
CRM B2B SaaS | What's the best CRM for a product-led B2B SaaS company with under 100 employees? |
Include Buyer Context
- Company size - "for a 200-person company", "enterprise teams"
- Industry - "for healthcare", "for fintech"
- Tech stack - "on AWS", "with Kubernetes"
- Compliance requirements - "SOC 2 ready", "HIPAA compliant", "FedRAMP authorized"
- Urgency signal - "after a phishing attack", "before SOC 2 audit"