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marketing strategy

What are the 4 product life cycle strategies?

Discover the 4 product life cycle strategies for modern brands. Learn how to manage the introduction, growth, maturity, and decline stages for better ROI.

By Deepak Gupta 7 min read
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marketing strategy

Marketing for Product Life Cycle Stages (With Examples)

Master marketing for product life cycle stages. Learn GTM strategies for introduction, growth, maturity, and decline with real B2B and B2C examples.

By Ankit Agarwal 8 min read
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postmodern marketing

What is postmodern marketing?

Discover what is postmodern marketing and how it impacts brand strategy, consumer behavior, and digital marketing in the B2B technology sector.

By Ankit Agarwal 12 min read
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brand management

The (post)modern brand as representation

Explore how postmodern brand representation impacts digital marketing strategy, consumer behavior, and gtm success in the technology industry.

By Govind Kumar 9 min read
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product bundling

What Is Product Bundling? Examples & Strategy (2025)

Learn what product bundling is, explore successful brand examples, and discover the best bundling strategies for 2025 to increase AOV and sales.

By Govind Kumar 7 min read
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marketing strategy

What are the 5 stages of product life cycle in marketing?

Learn the 5 stages of product life cycle in marketing and how to adapt your digital marketing strategy for growth and maturity. Perfect for brand managers.

By Govind Kumar 8 min read
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marketing strategy

The 5 Key Pillars of Effective Brand Strategy

Discover the 5 key pillars of effective brand strategy to drive growth, improve customer retention, and master your market positioning in the technology sector.

By Govind Kumar 8 min read
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marketing strategy

Comprehensive Guide to Integrated Marketing Communications

Master integrated marketing communications with our guide on brand positioning, GTM strategy, and omnichannel tactics for B2B tech marketers.

By Ankit Agarwal 11 min read
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marketing strategy

Brand Strategy & Positioning in Urban Markets

Learn how to master brand strategy and positioning in urban markets. Explore GTM tactics, consumer behavior insights, and omnichannel marketing for city-based B2B and B2C brands.

By Deepak Gupta 8 min read
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