Most GEO tools hand you a text box and a Generate button. Nobody actually asks what comes out.
A model invents plausible-sounding prompts from your domain name. You fill a dashboard with them. Every chart that follows measures demand that does not exist — your whole AI search program is confident, green, and meaningless.
Invented, not observed
A model sits in front of your name and brainstorms. The output is fluent and fictional. You end up tracking sentences no buyer ever typed into an AI engine.
The brand-only trap
Default to 'your brand reviews' and 'your brand pricing' and you cover a tenth of the journey. The questions where buyers are still choosing a category, where citations actually convert, stay invisible.
The wrong mix
Too many informational or brand prompts and your share-of-voice number means nothing. Noise goes in, noise comes out, no matter how good the monitoring on top of it is.
