Data and Research Reports
Stay ahead of the curve with our curated collection of foundational and cutting-edge research in Generative Engine Optimization and AI Search.
GEO: Generative Engine Optimization (Aggarwal et al., ACM SIGKDD 2024)
The seminal academic paper that established GEO as a formal field. Introduces GEO-bench benchmark and 40% visibility improvements.
Generative Engine Optimization: How to Dominate AI Search" (Chen et al., 2025)
Comprehensive comparative analysis of AI Search vs. traditional search across multiple verticals, languages, and query paraphrases.
E-GEO: A Testbed for Generative Engine Optimization in E-Commerce
Research on GEO applications in e-commerce contexts, examining how product descriptions can be optimized for LLM visibility.
Retrieval-Augmented Generation for Large Language Models: A Survey (Gao et al., 2023)
Comprehensive technical survey of RAG systems—the core technology powering AI search. Explains retrieval and generation techniques.
The State of AI Search Visibility in Cybersecurity — 2026 Benchmark Report
How 100 cybersecurity vendors perform across ChatGPT, Perplexity, Claude, Gemini and Google AI Overviews. The first cybersecurity-specific AI visibility benchmark.
AI Citation Source Analysis: What Gets Cited in Cybersecurity Recommendations
Data-driven analysis of which sources AI platforms cite when recommending cybersecurity solutions across ChatGPT, Perplexity, and more.
AI Visibility vs. Competitor Share of Voice: Cybersecurity Category Map
A comprehensive mapping of AI citation share of voice across 12 cybersecurity categories. See which vendors dominate AI recommendations.
How B2B Cybersecurity Buyers Use AI Assistants: Prompt Patterns & Purchase Behavior
Research into how CISOs and security buyers use ChatGPT, Perplexity, and other AI assistants during the purchase journey to build vendor shortlists.
Google AI Overviews in Cybersecurity: Keyword Exposure & Traffic Impact Analysis
Data-driven analysis of how Google AI Overviews are reshaping cybersecurity search traffic. Research on keyword trigger rates and CTR impact.
From Google Rankings to AI Citations: The Cybersecurity Marketer's Transition Guide
A data-backed guide for cybersecurity marketers transitioning from traditional SEO to AI search optimization. Learn the new citation signals and measurement frameworks.
Programmatic SEO Portals for Cybersecurity: Performance Benchmarks & Best Practices
Data-driven performance benchmarks from 50+ cybersecurity pSEO portals covering traffic, conversion rates, and AI citation impact.
The Zero-Click Impact on Cybersecurity Pipeline: Quantifying Invisible Demand
How zero-click search and AI-generated answers are reshaping cybersecurity demand generation. Data-backed analysis of the pipeline impact and measurement gaps.
The ROI of Generative Engine Optimization: Cybersecurity Case Study Compendium
Real-world ROI data from cybersecurity companies investing in GEO. Case studies, cost comparisons, and pipeline attribution models proving the business case.
GEO Playbook for Cybersecurity: Content Structures That Win AI Citations
Actionable templates, formatting patterns, and optimization techniques that increase AI citation rates by up to 40% for cybersecurity content.
The $300 Billion Shakeout: How AI Is Restructuring the Search Economy
Financial analysis of the search economy restructuring: Google's eroding moat, Amazon's retail media surge, and AI Overviews economics.
Building Citation-Worthy Content: Making Your Brand a Data Source for LLMs
Data-driven framework for creating content that AI systems cite. Citation source hierarchy, the five attributes of citable content, and a 90-day plan.
The Buyer Has Already Moved: How B2B Procurement Now Starts in a Chat Window
Four landmark studies prove the shift: 50% start buying in AI chatbots, 94% use LLMs during procurement, 95% of winners are on the Day One shortlist.
GEO 2026: Winning Zero-Click AI Search With 4.4× Conversions
Data-driven report on the shift from blue links to AI synthesis. Zero-click search data, platform analysis, and implementation playbook for B2B marketers.
Winning the AI Shortlist: GEO's 70% Product Content Advantage
768,000-citation study reveals product content dominates AI sourcing at 46–70% of citations (up to 70% in B2B), while blogs get 3–6% and PR under 2%.
AI Search 2025–2030: How GEO Wins the $379B Shift
Comprehensive market analysis of the $379B AI search opportunity. Platform market share, RAG technology deep dive, multimodal trends, and the GEO playbook.
Generative Engine Optimization: The Technical Playbook for the Citation Economy
Technical deep-dive into GEO — RAG architecture, entity authority, platform-specific citation strategies, the zero-click economy, and a five-element framework for AI visibility.
How to Get Cited by AI: What 10,000 Citations Reveal About Winning in the New Search Landscape
Original research analyzing 10,000 citations across ChatGPT, Gemini, Perplexity, and Google AI Overviews. Platform-specific strategies, citation stability data, and a 90-day action plan for B2B SaaS.
The State of Generative Engine Optimization: 2026 Data Sheet
The definitive GEO reference guide: 100+ statistics across market sizing, platform adoption, citation analysis, ROI metrics, and 2026-2030 projections.