Data and Research Reports
Stay ahead of the curve with our curated collection of foundational and latest research in Generative Engine Optimization and AI Search.
GEO: Generative Engine Optimization (Aggarwal et al., ACM SIGKDD 2024)
The seminal academic paper that established GEO as a formal field. Introduces GEO-bench benchmark and 40% visibility improvements.
Generative Engine Optimization: How to Dominate AI Search" (Chen et al., 2025)
Comprehensive comparative analysis of AI Search vs. traditional search across multiple verticals, languages, and query paraphrases.
E-GEO: A Testbed for Generative Engine Optimization in E-Commerce
Research on GEO applications in e-commerce contexts, examining how product descriptions can be optimized for LLM visibility.
Retrieval-Augmented Generation for Large Language Models: A Survey (Gao et al., 2023)
Comprehensive technical survey of RAG systems, the core technology powering AI search. Explains retrieval and generation techniques.
The State of AI Search Visibility in Cybersecurity, 2026 Benchmark Report
How 100 cybersecurity vendors perform across ChatGPT, Perplexity, Claude, Gemini and Google AI Overviews. The first cybersecurity-specific AI visibility benchmark.
AI Citation Source Analysis: What Gets Cited in Cybersecurity Recommendations
Data-driven analysis of which sources AI platforms cite when recommending cybersecurity solutions across ChatGPT, Perplexity, and more.
AI Visibility vs. Competitor Share of Voice: Cybersecurity Category Map
A comprehensive mapping of AI citation share of voice across 12 cybersecurity categories. See which vendors dominate AI recommendations.
How B2B Cybersecurity Buyers Use AI Assistants: Prompt Patterns & Purchase Behavior
Research into how CISOs and security buyers use ChatGPT, Perplexity, and other AI assistants during the purchase journey to build vendor shortlists.
Google AI Overviews in Cybersecurity: Keyword Exposure & Traffic Impact Analysis
Data-driven analysis of how Google AI Overviews are reshaping cybersecurity search traffic. Research on keyword trigger rates and CTR impact.
From Google Rankings to AI Citations: The Cybersecurity Marketer's Transition Guide
A data-backed guide for cybersecurity marketers transitioning from traditional SEO to AI search optimization. Learn the new citation signals and measurement frameworks.
Programmatic SEO Portals for Cybersecurity: Performance Benchmarks & Best Practices
Data-driven performance benchmarks from 50+ cybersecurity pSEO portals covering traffic, conversion rates, and AI citation impact.
The Zero-Click Impact on Cybersecurity Pipeline: Quantifying Invisible Demand
How zero-click search and AI-generated answers are reshaping cybersecurity demand generation. Data-backed analysis of the pipeline impact and measurement gaps.
The ROI of Generative Engine Optimization: Cybersecurity Case Study Compendium
Real-world ROI data from cybersecurity companies investing in GEO. Case studies, cost comparisons, and pipeline attribution models proving the business case.
GEO Playbook for Cybersecurity: Content Structures That Win AI Citations
Actionable templates, formatting patterns, and optimization techniques that increase AI citation rates by up to 40% for cybersecurity content.
The $300 Billion Shakeout: How AI Is Restructuring the Search Economy
Financial analysis of the search economy restructuring: Google's eroding moat, Amazon's retail media surge, and AI Overviews economics.
Building Citation-Worthy Content: Making Your Brand a Data Source for LLMs
Data-driven framework for creating content that AI systems cite. Citation source hierarchy, the five attributes of citable content, and a 90-day plan.
The Buyer Has Already Moved: How B2B Procurement Now Starts in a Chat Window
Four landmark studies prove the shift: 50% start buying in AI chatbots, 94% use LLMs during procurement, 95% of winners are on the Day One shortlist.
GEO 2026: Winning Zero-Click AI Search With 4.4× Conversions
Data-driven report on the shift from blue links to AI synthesis. Zero-click search data, platform analysis, and implementation playbook for B2B marketers.
Winning the AI Shortlist: GEO's 70% Product Content Advantage
768,000-citation study reveals product content dominates AI sourcing at 46–70% of citations (up to 70% in B2B), while blogs get 3–6% and PR under 2%.
AI Search 2025–2030: How GEO Wins the $379B Shift
Comprehensive market analysis of the $379B AI search opportunity. Platform market share, RAG technology deep dive, multimodal trends, and the GEO playbook.
Generative Engine Optimization: The Technical Playbook for the Citation Economy
Technical deep-dive into GEO, RAG architecture, entity authority, platform-specific citation strategies, the zero-click economy, and a five-element framework for AI visibility.
How to Get Cited by AI: What 10,000 Citations Reveal About Winning in the New Search Landscape
Original research analyzing 10,000 citations across ChatGPT, Gemini, Perplexity, and Google AI Overviews. Platform-specific strategies, citation stability data, and a 90-day action plan for B2B SaaS.
The State of Generative Engine Optimization: 2026 Data Sheet
The definitive GEO reference guide: 100+ statistics across market sizing, platform adoption, citation analysis, ROI metrics, and 2026-2030 projections.