# Advanced Analytics Advanced Analytics gives you deeper diagnostic tools beyond the main Analytics dashboard. Use these when you need to understand *why* visibility is where it is - not just *what* the score is. Advanced Analytics covers three deeper research views: Gap Report Every prompt where a competitor appears but you don't - ranked by opportunity size Attributes Descriptive claims AI associates with your brand vs competitors - the narrative heatmap Co-occurrences Which entities appear alongside yours in the same AI responses - and how --- ## Gap Report The Gap Report shows every prompt where a competitor appears in AI responses but your brand does not. These are your highest-priority visibility gaps - prompts where you're losing to a specific competitor on a specific surface. ### What the Table Shows | Column | What It Means | |---|---| | **Prompt** | The exact prompt text | | **Answer Engine** | Which AI surface has the gap (e.g. ChatGPT, Perplexity) | | **Gaps** | How many times your brand was absent while a competitor appeared | | **Last Seen** | Most recent occurrence of this gap | | **Sample** | View the actual AI response where the gap occurred | ### How to Use It Sort by gap count to find your biggest exposure. Click **View response** on any row to read exactly what the AI said and which competitor it cited instead of you. The Gap Report covers the window set by the date-range selector, not a fixed period. --- ## Attributes The Attributes view shows a heatmap of descriptive claims AI makes about each entity in your category - your brand and your competitors. Attributes are characteristics AI mentions when discussing brands (e.g. "enterprise-grade," "easy to deploy," "HIPAA compliant"). Each attribute category shows: - **Count** - how many times this attribute was mentioned for that entity - **Sentiment** - average polarity score, colour-coded green (positive) to red (negative) - **Sample texts** - hover any cell to see the actual phrases AI used ### What the Table Shows | Column | What It Means | |---|---| | **Entity** | Brand or competitor name | | **Type** | Whether it's your brand, a tracked competitor, or unknown | | **Attribute Categories** | Dynamic columns - Pricing, Security, UI/UX, Ease of Use, and others based on your category | Use this to identify which narrative positions your brand owns, which competitors own, and where you're losing the framing battle. --- ## Co-occurrences The Co-occurrences view shows which entities appear together with your brand in the same AI responses - and the nature of that relationship. ### What the Table Shows | Column | What It Means | |---|---| | **A** | The first entity in the pair | | **A Type** | Whether entity A is your **Brand**, a tracked **Competitor**, or a **Discovered** entity not yet in your competitor list | | **Relation** | How AI connects the two entities in responses - e.g. Compared, Alternative to, Grouped with | | **B** | The second entity paired with A | | **B Type** | Brand, Competitor, or Discovered - same as A Type | | **Occurrences** | Number of times this specific pair appeared together across all tracked responses | | **Sample Phrases** | Real phrases pulled from AI responses showing exactly how they were mentioned together | Every column except Sample Phrases is sortable - the table defaults to Occurrences, highest first. ### Relation Types | Relation | What It Means | |---|---| | **Co-mentioned** | Both appear in the same response without a direct comparison | | **Compared** | AI explicitly compares the two | | **Alternative to** | One is presented as an alternative to the other | | **Recommended with** | AI suggests using both together | | **Contrasted** | AI highlights differences between them | | **Grouped with** | Both are listed in the same category or group | Entities appearing in Co-occurrences that aren't in your competitor list are worth investigating - they may be emerging rivals before they show up in your sales pipeline. --- ## Next Steps - [Content Gaps](/docs/advanced/content-gaps): see which prompts have candidate pages you could optimise to close the gaps - [Improve Visibility](/docs/using-gracker/improve-visibility): generate or optimise content to address specific prompt gaps - [Discovered Entities](/docs/advanced/discovered-entities): find unfamiliar entities from Co-occurrences worth tracking