Scoring Basics
This page documents how GrackerAI scores your brand's visibility in AI-generated answers. It covers three things only:
- What each number means
- How it is calculated
- Where it appears in the dashboard
Dashboard Sections Covered
This guide covers the following product sections:
AEO Insights > OverviewAEO Insights > AI ModelsAEO Insights > Mentions & Citations- Related screens:
Prompts,Prompt Details, andResponses
1. Core Calculations
These are the core formulas reused across every section of AEO Insights.
1.1 Visibility Score
The main score used across the dashboard. It is computed at the response level and then averaged.
| Item | Calculation |
|---|---|
| Position Weight | 1 / brand position in the response |
| Mention Share | brand mentions in the response / total tracked-competitor mentions in the same response |
| Sentiment Score | Score between 0 and 1 for how positively the response talks about the brand |
| Visibility Score | 100 x ((0.50 x Position Weight) + (0.35 x Mention Share) + (0.15 x Sentiment Score)) |
1.2 Sentiment
| Item | Calculation |
|---|---|
| Sentiment Score | Score from 0 to 1 for that brand in that response |
| Positive | Sentiment Score >= 0.60 |
| Neutral | Sentiment Score > 0.40 and < 0.60 |
| Negative | Sentiment Score <= 0.40 |
1.3 Share of Voice
| Item | Calculation |
|---|---|
| Share of Voice | (brand mentions / total mentions across your brand and compared brands) x 100 |
1.4 Mentions and Citations
| Item | Calculation |
|---|---|
| Mentioned | Brand appears in the response |
| Cited | Brand website or domain appears in the response sources |
| Mention Count | Number of times the brand is mentioned in one response |
| Citation Count | Number of source links matched to that brand |
2. AEO Insights — Overview
| Dashboard Item | How It Is Calculated | Where It Is Shown |
|---|---|---|
| Visibility | Average of all response-level Visibility Scores in the selected date range | AEO Insights > Overview > Visibility |
| Visibility Trend | For each day, week, or month: average of Visibility Scores in that time bucket | AEO Insights > Overview > Visibility |
| Rankings: Visibility | sum of Visibility Scores / total responses in the selected range | AEO Insights > Overview > Rankings |
| Share of Voice | (brand mentions in selected range / total mentions across your brand and compared brands in selected range) x 100 | AEO Insights > Overview > Share of Voice |
| Share of Voice Trend | For each day, week, or month: average of response-level share percentages in that bucket | AEO Insights > Overview > Share of Voice |
| Avg Position | 1 / (sum(1 / brand position) / total responses in the selected range) | AEO Insights > Overview > Avg Position |
| Avg Position Trend | The same Avg Position formula, recalculated for each day, week, or month | AEO Insights > Overview > Avg Position |
| Rankings: Appeared In | Number of responses where that brand appeared at least once | AEO Insights > Overview > Rankings |
| Rankings: Mentions | Total mentions of that brand in the selected range | AEO Insights > Overview > Rankings |
| Rankings: Citations | Total citations matched to that brand in the selected range | AEO Insights > Overview > Rankings |
| Rankings: Sentiment | Average Sentiment Score for that brand in the selected range | AEO Insights > Overview > Rankings |
3. AEO Insights — AI Models
| Dashboard Item | How It Is Calculated | Where It Is Shown |
|---|---|---|
| Visibility Score by AI Model | sum of your brand Visibility Scores for that model's responses / total responses from that model in selected range | AEO Insights > AI Models > Share of Voice by AI Model |
| Mentions by Model | Total mentions of your brand in responses from that model | AEO Insights > AI Models > Mentions vs Citations by Model |
| Citations by Model | Total citations matched to your brand in responses from that model | AEO Insights > AI Models > Mentions vs Citations by Model |
| Positive % by Model | (total positive brand responses for that model / total brand responses for that model) x 100 | AEO Insights > AI Models > Sentiment by AI Model |
| Neutral % by Model | (total neutral brand responses for that model / total brand responses for that model) x 100 | AEO Insights > AI Models > Sentiment by AI Model |
| Negative % by Model | (total negative brand responses for that model / total brand responses for that model) x 100 | AEO Insights > AI Models > Sentiment by AI Model |
4. AEO Insights — Mentions & Citations
| Dashboard Item | How It Is Calculated | Where It Is Shown |
|---|---|---|
| Mentions | Total number of responses where your brand was mentioned in the selected date range | AEO Insights > Mentions & Citations > Mentions |
| Mentions Trend | For each day, week, or month: count of responses where your brand was mentioned in that bucket | AEO Insights > Mentions & Citations > Mentions |
| Citations | Number of responses where your brand was cited | AEO Insights > Mentions & Citations > Citations |
| Citations Trend | For each day, week, or month: count of responses where your brand was cited in that bucket | AEO Insights > Mentions & Citations > Citations |
| Response Table: Mention Count | Number of times your brand was mentioned in that response | AEO Insights > Mentions & Citations > Responses table |
| Response Table: Cited? | Whether your brand was cited in that response | AEO Insights > Mentions & Citations > Responses table |
| Response Table: Position | Position of your brand in that response | AEO Insights > Mentions & Citations > Responses table |
5. Prompts and Prompt Details
| Dashboard Item | How It Is Calculated | Where It Is Shown |
|---|---|---|
| Prompt Visibility | sum of Visibility Scores of all responses for that prompt / total number of responses for that prompt | Prompts > Visibility |
| Responses | Total number of responses recorded for that prompt | Prompts > Responses and Prompt Details > Responses |
| Prompt Detail: Visibility | Rounded average Visibility Score for that prompt | Prompt Details > Performance Metrics > Visibility |
| Prompt Detail: Sentiment | Average Sentiment Score for that prompt, shown as Positive, Neutral, or Negative using the sentiment rules above | Prompt Details > Performance Metrics > Sentiment |
| Visibility Trends | For each day: average Visibility Score for responses tied to that prompt on that day | Prompt Details > Visibility Trends |
| Competitors in This Prompt: % | Competitor Share of Voice within that prompt | Prompt Details > Competitors in This Prompt |
| Competitors in This Prompt: Mentions | Total mentions of that competitor within that prompt | Prompt Details > Competitors in This Prompt |
| Prompt Response Row: Visibility | Response-level Visibility Score | Prompt Details > Responses |
5.1 Prompt Calculation Notes
| Item | Calculation Rule |
|---|---|
| Prompt Percentage | Every response for that prompt stays in the denominator |
| If the brand is not mentioned in a response | That response still counts in total responses, so Prompt Visibility can go down |
| Prompt comparison across prompts | Prompts with stronger and more frequent brand presence get higher Visibility |
6. Responses
| Dashboard Item | How It Is Calculated | Where It Is Shown |
|---|---|---|
| Response Visibility | The Visibility Score calculated for that single response | Prompt Details > Responses and Responses |
| Response Sentiment | Sentiment Score for that single response, shown as Positive, Neutral, or Negative | Responses |
| Response Mention Count | Total number of times the brand appears in that response | Mentions & Citations > Responses table |
| Response Citation Status | Shown as cited when the brand website or domain appears in the response sources | Mentions & Citations > Responses table |
| Response Position | The brand position inside that response | Mentions & Citations > Responses table |
| Response Competitor Share of Voice | (competitor mentions in that response / total mentions across your brand and compared brands in that response) x 100 | Used in competitor comparisons and prompt competitor summaries |
7. Competitor Visibility
| Dashboard Item | How It Is Calculated | Where It Is Shown |
|---|---|---|
| Competitor Visibility | Calculated with the same Visibility Score formula used for your brand | AEO Insights > Overview > Rankings |
| Competitor Share of Voice | (competitor mentions / total mentions across your brand and compared brands) x 100 | AEO Insights > Overview > Share of Voice and AEO Insights > Overview > Rankings |
| Competitor Mentions | Total mentions of that competitor in the selected range | AEO Insights > Overview > Rankings and Prompt Details > Competitors in This Prompt |
| Competitor Citations | Total citations matched to that competitor in the selected range | AEO Insights > Overview > Rankings |
| Competitor Avg Position | 1 / (sum(1 / competitor position) / total responses in the selected range) | AEO Insights > Overview > Rankings |
| Competitor Sentiment | Average Sentiment Score for that competitor across the selected range | AEO Insights > Overview > Rankings |
8. Time Rules for Charts
| View | How Data Is Grouped |
|---|---|
| Day | Values are grouped by calendar day |
| Week | Values are grouped by week |
| Month | Values are grouped by month |