Analytics Dashboard
The Analytics page (Insights → Analytics) provides time-series trends across your monitoring data. Use it for reporting and pattern detection.
Key Charts
Visibility Trend — Your overall visibility score over time. Watch for:
- Sustained upward slope after content launches (validates investment)
- Sudden drops (investigate via Responses page)
- Flat lines despite activity (your content isn't moving the needle)
Visibility by Model — Score broken down by AI engine. Different patterns suggest different fixes:
- Strong on Claude/Perplexity, weak on ChatGPT → mainstream content gap
- Strong on ChatGPT, weak on Claude → technical depth gap
- Weak across all → fundamental authority gap
Visibility by Group — Compare performance across your prompt groups. Quickly see which themes are winning and which need investment.
Sentiment Over Time — Aggregate sentiment trend. Negative trends usually predict visibility drops by 4–8 weeks.
Citation Share Over Time — Track your Share of Voice in citations vs. competitors.
Common Reporting Cadences
| Cadence | What to pull |
|---|---|
| Weekly | Visibility trend, top movers |
| Monthly | Full dashboard, sentiment, citation share |
| Quarterly | YoY comparisons, group-level breakdowns, content ROI |
Building a Monthly Leadership Report
- Screenshot Visibility Trend chart
- Note top 3 prompts where visibility increased and decreased
- Pull citation share vs. top 2 competitors
- List 1–2 specific content actions taken and their measured impact
- Identify next month's priority based on biggest gap
For detailed export workflows, see Reporting & Exports.