David Brown

Head of B2B Marketing at SSOJet

About the author

David Brown is a B2B marketing writer focused on helping technical and security-driven companies build trust through search and content. He closely tracks changes in Google Search, AI-powered discovery, and generative answer systems, applying those insights to real-world content strategies. His contributions help Gracker readers understand how modern marketing teams can adapt to evolving search behavior and AI-led visibility.

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organic demand gen

Building a $10M Pipeline Without Events: Organic Demand Gen for Security SaaS

Learn how security SaaS brands build $10M pipelines using organic demand gen, pSEO, and GEO without relying on expensive events.

January 16, 2026 6 min read

marketing strategy

How to Position Against a Market Leader When You Can't Outspend Them on Content

Learn how B2B SaaS companies use pSEO, AEO, and GEO to outmaneuver market leaders without a massive content budget.

January 2, 2026 8 min read

cybersecurity content marketing

Cybersecurity Content Marketing Strategy 2025: What Actually Drives Pipeline

Discover the cybersecurity content marketing strategies that will actually drive pipeline in 2025. Learn how to build a brand, engage your audience, and generate leads.

December 19, 2025 6 min read

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