David Brown

Head of B2B Marketing at SSOJet

About the author

David Brown is a B2B marketing writer focused on helping technical and security-driven companies build trust through search and content. He closely tracks changes in Google Search, AI-powered discovery, and generative answer systems, applying those insights to real-world content strategies. His contributions help Gracker readers understand how modern marketing teams can adapt to evolving search behavior and AI-led visibility.

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marketing strategy

Building a Revenue-Focused Content Team: Hiring and Structure for Security SaaS

Learn how to build a revenue-focused content team for security SaaS. Expert tips on hiring for pSEO, AEO, and GEO to drive B2B growth.

January 30, 2026 9 min read

content refresh automation

Content Refresh Automation: Keeping 5000+ Pages Current Without Manual Work

Learn how to use programmatic SEO and automation to keep thousands of pages fresh for AEO and GEO without manual effort.

January 28, 2026 7 min read

programmatic SEO

The Programmatic SEO Strategy That Saved a Failing Security Startup

Learn how a cybersecurity startup used programmatic SEO and GEO to scale visibility and save their business from failing. Real growth hacking insights.

January 27, 2026 8 min read

marketing strategy

How Security Startups Win Against Category Leaders: 7 Unconventional Tactics

Discover 7 unconventional growth hacking and pSEO tactics for security startups to outsmart category leaders in B2B SaaS and AI search.

January 27, 2026 7 min read

content-led growth

Content-Led Growth for Security SaaS: The Complete Methodology

Master the methodology of content-led growth for security SaaS. Learn how programmatic SEO, AEO, and GEO drive B2B tech revenue in 2025.

January 26, 2026 8 min read

CAC Payback

CAC Payback Through Content: Reducing Customer Acquisition Costs for Security SaaS

Learn how to reduce CAC payback for security SaaS using pSEO, AEO, and content strategies. Scale growth while lowering customer acquisition costs efficiently.

January 26, 2026 10 min read

multi-touch attribution

Multi-Touch Attribution for Security SaaS: Beyond Last-Click

Stop using last-click for security saas. Learn how multi-touch attribution and AEO/GEO strategies drive B2B growth and better marketing ROI.

January 22, 2026 9 min read

marketing strategy

Demand Generation vs. Lead Generation for Cybersecurity: What Actually Works

Stop wasting budget on low-quality leads. Learn how demand generation vs lead generation works for cybersecurity SaaS and how to win in the age of AI search.

January 21, 2026 6 min read

security content strategy

How to Create Security Content That CISOs Actually Read (With Examples)

Learn how to build a security content strategy that reaches CISOs through AEO, GEO, and programmatic SEO tactics. See real examples of high-converting content.

January 21, 2026 10 min read

partner-led demand generation

Partner-Led Demand Generation: Co-Marketing Strategies for Security Tools

Learn how to use partner-led demand generation and co-marketing strategies to grow your security tool. Tips on webinars, SEO, and MDF for B2B SaaS.

January 20, 2026 8 min read

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