David Brown

Head of B2B Marketing at SSOJet

About the author

David Brown is a B2B marketing writer focused on helping technical and security-driven companies build trust through search and content. He closely tracks changes in Google Search, AI-powered discovery, and generative answer systems, applying those insights to real-world content strategies. His contributions help Gracker readers understand how modern marketing teams can adapt to evolving search behavior and AI-led visibility.

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pSEO

The Intersection of pSEO and GEO: A Modern Strategy for SaaS Growth

Stop building thin programmatic SEO pages. Discover why the shift from pSEO to Generative Engine Optimization (GEO) is vital for your 2026 SaaS growth strategy.

June 24, 2026 7 min read

Copilot Rank Tracking

Copilot Rank Tracking: How to Monitor Microsoft Copilot Citations

Stop chasing blue links. Learn how to track your Share-of-Model and optimize for Microsoft Copilot citations to dominate in the era of Synthesis SEO.

June 19, 2026 6 min read

SERP data

The Hidden Cost of Bad SERP Data: How Scraping Quality Shapes SEO Strategy

Discover how poor SERP data quality can mislead SEO decisions and why accurate scraping is critical for effective search strategies.

June 18, 2026 5 min read

buyer journey

Dark Social and AI Search: How B2B Buyers Are Finding SaaS Tools in 2025

The B2B funnel is dead. Learn how AI search and Dark Social are changing how buyers find SaaS tools and why your attribution modeling is failing in 2025.

June 17, 2026 6 min read

AI-powered search engines

How Businesses Can Optimise for AI‑Powered Search Engines

Learn how businesses can optimise for AI-powered search engines using GEO, structured content, and AI visibility best practices.

June 15, 2026 4 min read

Generative Engine Optimization

How Cybersecurity Companies Can Dominate AI Search for Compliance Terms

Stop chasing blue links. Learn how to optimize your cybersecurity compliance content for AI search engines using Generative Engine Optimization (GEO) tactics.

June 12, 2026 7 min read

competitive intelligence

Competitor AI Search Analysis: Reverse-Engineering Your Rival's AEO Strategy

Stop obsessing over traditional SERPs. Learn how to reverse-engineer your rival's AI search strategy and dominate the modern Answer Space.

June 5, 2026 7 min read

AEO keyword research

The Complete AEO Keyword Research Guide for B2B SaaS in 2026

Stop chasing blue links. Learn how to master AEO, transition to prompt-intent, and become the source of truth for B2B SaaS buyers in 2026.

June 4, 2026 6 min read

competitor comparison

The Ultimate Guide to Alternative Pages That AI Engines Cite First

Learn how to optimize 'alternative' comparison pages to get cited by Perplexity, SearchGPT, and Google AI Overviews. Stop losing traffic to AI engines.

June 2, 2026 6 min read

schema markup for AEO

Schema Markup for AEO: What B2B SaaS Companies Get Wrong

Stop coding for browsers. Learn why B2B SaaS companies must shift from traditional SEO schema to AEO-focused structured data to win in the AI search era.

May 28, 2026 6 min read

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