David Brown

Head of B2B Marketing at SSOJet

About the author

David Brown is a B2B marketing writer focused on helping technical and security-driven companies build trust through search and content. He closely tracks changes in Google Search, AI-powered discovery, and generative answer systems, applying those insights to real-world content strategies. His contributions help Gracker readers understand how modern marketing teams can adapt to evolving search behavior and AI-led visibility.

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AEO

The Anatomy of AI-Recommended Content: Reverse-Engineering ChatGPT's Favorites

Learn how ai models like ChatGPT recommend brands. Explore AEO, GEO, and programmatic SEO strategies to win the generative search battle for B2B SaaS.

January 13, 2026 8 min read

aeo ranking

How E-E-A-T Impacts AEO Ranking in AI Answers

Learn how Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) influence AEO rankings in AI answer engines like ChatGPT and Perplexity.

January 12, 2026 10 min read

AI search optimization

How to Win B2B Buyers in the AI Search Era

Learn why B2B buyers use AI search, how deals are lost before sales calls, and a proven 90-day playbook to win visibility, trust, and conversions.

January 9, 2026 14 min read

LinkedIn Boolean operators

How to Use LinkedIn Sales Navigator Boolean Search: 15 Real Boolean Search Strings That Actually Work

Master LinkedIn Sales Navigator Boolean search with 15 ready-to-use search strings to find decision-makers, C-suite, and B2B leads. Updated for 2025.

January 4, 2026 11 min read

marketing strategy

How to Position Against a Market Leader When You Can't Outspend Them on Content

Learn how B2B SaaS companies use pSEO, AEO, and GEO to outmaneuver market leaders without a massive content budget.

January 2, 2026 8 min read

marketing strategy

How to Generate 500 Qualified Demos Per Month: A Security Startup's Growth Framework

Discover the growth hacking framework security startups use to hit 500 demos. Learn about pSEO, AEO, and scientific marketing experiments for B2B SaaS.

December 31, 2025 6 min read

AI Tools

The 10 Best AI Content Optimization Tools for 2026

Discover the best AI content optimization tools for 2025. Compare features, pricing, and use cases for SEO, SaaS, and marketers.

December 29, 2025 8 min read

cybersecurity content marketing

Cybersecurity Content Marketing Strategy 2025: What Actually Drives Pipeline

Discover the cybersecurity content marketing strategies that will actually drive pipeline in 2025. Learn how to build a brand, engage your audience, and generate leads.

December 19, 2025 6 min read

Low-Tech Attack Vectors Persisting in Cybersecurity

Discover how USB attacks, QR code scams, AI-driven social engineering, and insider threats are reshaping cybersecurity risks in 2025.

December 12, 2025 3 min read

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