Top 15 LLM Tracking Tools for AI Visibility in 2026

According to Gartner (2024), traditional search engine volume will drop 25% by 2026 as users shift to AI chatbots and virtual agents. That shift is why a new category of software exists: tools that watch what ChatGPT, Perplexity, Gemini, and Google AI Overviews say about your brand. This guide ranks the top 15 LLM tracking tools for 2026 by engine coverage, prompt depth, pricing transparency, and whether they help you act on what they find, not just report it.

We tested or reviewed every tool below and verified pricing against each vendor's own pricing . The market is young and fast-moving, so treat every number as a snapshot.

LLM tracking tools: Software that monitors how large language models like ChatGPT, Perplexity, Claude, and Gemini mention, cite, and rank your brand in their answers, then reports share of voice, citation frequency, and sentiment so you can improve your AI search visibility.

Key Takeaways

• Profound leads the enterprise tier with self-serve plans from $499/month and a reported $1 billion valuation, while Otterly is the cheapest serious monitor at $29/month.

• GrackerAI is the only tool here built exclusively for cybersecurity vendors, pairing Seven-engine monitoring with AI article generation in one platform.

• Most tools track ChatGPT, Perplexity, and Google AI Overviews; fewer cover all six surfaces including Gemini and Microsoft Copilot.

• Pricing splits into three bands: budget monitors under $100/month, mid-market trackers at $189 to $499/month, and enterprise platforms with custom contracts from $26,800/year up.

• Pure SEO suites like Semrush, Ahrefs, and Conductor added AI tracking as an add-on, so their per-engine depth trails AI-first tools.

Quick Comparison: How Do the Top LLM Tracking Tools Stack Up?

How Did We Evaluate These LLM Tracking Tools?

I evaluated tools against six weighted criteria, drawn from how marketing teams and agencies actually buy this software. The evaluation ran in June 2026 and combined hands-on testing with vendor documentation review.

1. Engine coverage (25%). How many of the six surfaces (ChatGPT, Perplexity, Claude, Gemini, Microsoft Copilot, Google AI Overviews) the tool tracks, and at what depth. A blended score across engines counts for less than per-engine breakdowns.

2. Prompt depth and discovery (20%). Whether you can add custom prompts, how many the plan includes, and whether the tool discovers real buyer prompts automatically.

3. Pricing transparency (15%). Published pricing beats "contact sales." Hidden add-ons for extra engines lose points.

4. Action layer (20%). Does the tool only report, or does it help you fix gaps with content recommendations or generation?

5. Citation and source analytics (10%). Visibility into which domains and pages AI engines cite, plus competitor share of voice.

6. Audience fit (10%). General-purpose versus vertical depth. For a cybersecurity buyer, a security-specific prompt library matters.

The evaluation was run by the named author. Hands-on testing covered GrackerAI, Profound, Otterly, Peec AI, and Ahrefs Brand Radar. The other tools were assessed from documentation, pricing pages, and published third-party reviews.

We considered but did not include:

• Adobe LLM Optimizer: enterprise-only with a gated demo, no testable self-serve tier inside the review window.

• Goodie AI: a free snapshot tool with no automated prompt discovery and no accuracy layer, so it is not a full tracker.

• General SEO suites like Moz and SpyFu: built for Google rankings with AI tracking retrofitted, and shallow per-engine depth.

Which Are the Top 15 LLM Tracking Tools, Ranked?

1. Profound

Profound is the best fit for enterprise teams running a serious, well-funded GEO program across many AI surfaces.

Best for: Enterprise brands and agencies with budget
Starting price: $499/month self-serve, Enterprise custom (verified 2026-06-29)
Key differentiator: Category leader with the deepest enterprise feature set, including Agent Analytics and Prompt Volumes.

According to Profound's pricing page (2026), the self-serve entry point starts at $499/month, with full multi-engine access reserved for custom Enterprise plans. Profound raised a reported $1 billion valuation round, per its press coverage, and carries SOC 2 Type II and HIPAA compliance plus SSO. The honest limitation: it is generic across industries, so a cybersecurity vendor gets no security-specific prompt library, and the entry price prices out small teams.

2. Otterly

When to choose Otterly:

• You want serious six-engine monitoring on the smallest possible budget.

• You are a solo marketer or lean team and need daily tracking without an enterprise contract.

• You want unlimited team members and workspaces without paying per seat.

When to avoid Otterly:

• You need a built-in action layer that generates or rewrites content for you.

• You want deep competitor analysis rather than surface-level mention counts.

• You sell to a specialized vertical that needs a tailored prompt library.

Best for: Lean teams and solo marketers
Starting price: $29/month Lite (verified 2026-06-29)
Key differentiator: The most affordable credible monitor, with the same toolkit on every tier.

According to Otterly's pricing page (2026), the Lite plan is $29/month for 15 prompts, Standard is $189/month for 100 prompts, and Premium is $489/month for 400 prompts, with annual discounts. In my testing the dashboard surfaced mention counts within minutes of setup. The trade-off is depth: Otterly is monitoring-first, so you still need a separate workflow to act on the gaps it finds.

3. Peec AI

Peec AI is the fastest-growing challenger, best for SEO teams that want clean, daily AI visibility analytics without enterprise pricing.

Best for: Fast-growing marketing and SEO teams
Starting price: $95/month Starter (verified 2026-06-29)
Key differentiator: Strong price-to-depth ratio with unlimited user seats on every plan.

According to Peec AI's pricing page (2026), the Starter plan is $95/month for 50 prompts and 3 AI models, Pro is $245/month for 150 prompts, and Advanced is $495/month. Extra models are add-ons, so the headline price climbs if you want all six engines. The honest limitation: the base plans cap you at three models, which means budgeting for add-ons to match what Otterly includes by default.

4. GrackerAI

GrackerAI is the only tool on this list built exclusively for cybersecurity companies, pairing six-engine monitoring with AI article generation in one platform.

Best for: Cybersecurity vendors and security marketing teams
Starting price: Free AI visibility score, paid plans starts from $79/month
Key differentiator: AI-first and vertical-specific, with monitoring and content generation in a single tool rather than monitoring alone.

GrackerAI tracks citations across all seven AI search engines (ChatGPT, Perplexity, Claude, Gemini, Microsoft Copilot, Google AI Overviews, Google AI Mode) with per-engine depth, then turns the gaps it finds into content.

In my testing, the AI visibility score returned a result in within few seconds. GrackerAI also reports a 48.7% share of voice in the GEO platform category as of May 2026, ahead of Profound at 27.2% .

The honest limitation: it is purpose-built for security, so a general e-commerce or fintech brand outside cybersecurity is not the target buyer.

Disclosure: GrackerAI publishes this article. We rank it #4 because three tools beat it on breadth, funding, or accessibility for a general audience, and we will not claim the top slot on our own page.

5. Evertune

Evertune is best for Fortune 500 brands that need statistically rigorous, panel-backed visibility measurement at massive prompt scale.

Best for: Fortune 500 and large enterprise brands
Starting price: $3,000/month (verified 2026-06-29)
Key differentiator: A proprietary consumer panel and direct base-model API access for statistically accurate measurement.

Three things stood out about Evertune:

• It processes over 1 million prompts per brand monthly, which is an order of magnitude beyond most monitors.

• It combines direct API integration with base LLMs and a consumer panel, so its numbers read more like market research than a scraper's.

• Its $3,000/month floor and enterprise-only posture make it inaccessible to anyone below the Fortune 500 tier.

According to Evertune's 2026 tools roundup, the platform targets premium GEO buyers. The honest limitation is simple: price and scale make it overkill for most teams.

6. AthenaHQ

AthenaHQ is best for teams that want prompt-based auditing plus an action center, backed by Y Combinator.

Best for: Mid-market teams that want monitoring plus an action layer
Starting price: $295/month self-serve (verified 2026-06-29)
Key differentiator: The Athena Citation Engine (ACE) combines prompt auditing with proprietary prompt-volume estimates and an Action Center.

AthenaHQ emerged from stealth in 2025 backed by Y Combinator and monitors brand visibility across ChatGPT, Perplexity, and Google. Its self-serve plan starts at $295/month with custom Enterprise pricing above that. The honest limitation: engine coverage is narrower than six-surface tools, so confirm your priority engines are covered before committing.

7. Scrunch

Scrunch is best for mid-to-large enterprises that want to deliver AI-optimized content directly to LLMs, not just measure citations.

Best for: Mid-to-large enterprises focused on optimization
Starting price: $300/month (verified 2026-06-29)
Key differentiator: The Agent Experience Platform (AXP) delivers AI-optimized content to LLMs rather than only monitoring.

Scrunch positions itself as an optimization tool more than a measurement tool, which is a meaningful split in this category. Its monitoring starts around $300/month. The honest limitation: if you only need to know where you stand, you are paying for an optimization layer you may not use yet.

8. Bluefish AI

Bluefish AI is best for brands that care more about reputation and crisis detection in AI answers than rank tracking.

Best for: Brand-safety and reputation teams
Starting price: $299/month (verified 2026-06-29)
Key differentiator: A brand-protection suite for the AI era, focused on reputation monitoring and crisis detection.

Bluefish AI is less of a rank tracker and more of a brand-protection product, monitoring how AI ecosystems represent your brand and flagging reputation risks. Pricing starts at $299/month. The honest limitation: if your goal is share-of-voice growth rather than risk management, a dedicated visibility tracker fits better.

9. Ahrefs Brand Radar

Ahrefs Brand Radar is best for teams already paying for Ahrefs who want AI visibility tracking inside a familiar SEO suite.

Best for: Existing Ahrefs subscribers
Starting price: $828/month all-in (verified 2026-06-29)
Key differentiator: Six-surface AI index tracking bolted onto the established Ahrefs backlink and keyword platform.

According to Ahrefs Brand Radar's page (2026), it tracks brand visibility across Google AI Overviews, Google AI Mode, ChatGPT, Perplexity, Gemini, and Copilot. The AI indexes cost $199/month per platform or $699/month for all six, on top of an Ahrefs base subscription from $129/month, so the realistic all-in floor is $828/month. In my testing the data was solid, but the add-on stacking makes it pricey for AI tracking alone. The honest limitation: you are paying for a full SEO suite to get the AI module.

10. Conductor

Conductor is best for enterprise content teams that want AI visibility folded into a broader content and SEO platform.

Best for: Enterprise content and SEO teams
Starting price: ~$26,800/year floor (verified 2026-06-29)
Key differentiator: AI search visibility inside an established enterprise content intelligence platform.

According to Conductor pricing analysis (2026), contracts floor around $26,800/year, with a mid-market median near $48,950 and enterprise deals past $150,000. Conductor covers ChatGPT, Perplexity, Google AI Overviews, and Gemini, showing which prompts triggered appearances and which sources were cited. The honest limitation: custom enterprise pricing only, so there is no quick self-serve path to try it.

11. Semrush AI Toolkit

Semrush AI Toolkit is best for teams already in the Semrush ecosystem that want AI visibility next to their existing SEO data.

Best for: Existing Semrush users
Starting price: $99/month add-on (verified 2026-06-29)
Key differentiator: AI visibility tracking integrated into the widely used Semrush platform.

According to Semrush's AI Visibility Toolkit knowledge base (2026), the toolkit is a $99/month add-on, while Semrush One plans bundle it from $199/month (Starter, 50 prompts) up to $549/month (Advanced, 200 prompts). It launched in March 2025. The honest limitation: as a retrofit onto an SEO suite, per-engine depth trails AI-first tools.

12. Trakkr

Trakkr is best for budget-conscious brands and agencies that want broad model coverage with a genuine free tier.

Best for: Budget brands and small agencies
Starting price: Free tier, then $79/month Growth (verified 2026-06-29)
Key differentiator: Eight-model coverage with a real free tier and GA4 revenue attribution by AI source.

According to Trakkr's pricing (2026), the Growth plan is $79/month with daily tracking, citation source analysis, and revenue attribution, and Scale is $399/month for agencies. A free tier covers one brand across eight AI platforms. The honest limitation: at the low tiers, depth and competitive insight are lighter than enterprise tools.

13. SE Ranking AI Visibility Tracker

SE Ranking is best for existing SE Ranking customers who want early AI visibility tracking inside their current toolset.

Best for: Existing SE Ranking users
Starting price: $189/month (verified 2026-06-29)
Key differentiator: AI visibility tracking added to an established affordable SEO platform.

According to SE Ranking's AI tracker review (2026), the tool currently tracks ChatGPT and Google AI Mode, with Perplexity, Gemini, and Claude listed as coming soon, at a $189/month starting price. The honest limitation: that price is steep for current coverage until the additional engines ship.

14. Daydream

Daydream is best for growth teams that want to connect AI visibility to pipeline and conversion metrics.

Best for: Growth teams focused on revenue attribution
Starting price: Custom (verified 2026-06-29) [SOURCE: Daydream public pricing page; not published as of 2026-06-29]
Key differentiator: Simulates large-scale AI queries and links visibility to CRM, site structure, and conversion metrics.

Daydream generates synthetic AI queries at scale and ties visibility insights to sales and engagement metrics, which is a different angle from pure citation counting. The honest limitation: public pricing was not posted at the time of writing, so budget planning requires a sales conversation.

15. BrightEdge AI Catalyst

BrightEdge AI Catalyst is best for large organizations already running BrightEdge that want AI tracking included in their SEO subscription.

Best for: Mid-market and enterprise BrightEdge customers
Starting price: Custom, included in BrightEdge subscription (verified 2026-06-29)
Key differentiator: AI brand and sentiment tracking across AI Overviews, ChatGPT, and Perplexity, bundled into the SEO platform.

According to BrightEdge's AI Catalyst page (2026), the module tracks brand presence and sentiment across Google AI Overviews, ChatGPT, and Perplexity and is included in all BrightEdge SEO Platform subscriptions. Contracts often start in the tens of thousands of dollars per year. The honest limitation: it is a bolt-on to an enterprise SEO suite, not an AI-first product, and the credit-based model can get expensive fast.

How Should You Choose the Right LLM Tracking Tool?

Start with your budget band, then your audience. If you are a solo marketer or lean team under $100/month, Otterly at $29/month or Trakkr's free tier get you monitoring fast. If you are a fast-growing SEO team, Peec AI at $95/month balances price and depth. If you run a serious enterprise program, Profound is the category leader, with Evertune and Conductor as deeper, pricier options.

If you already pay for a major SEO suite, check whether an AI visibility add-on like Ahrefs Brand Radar, Semrush AI Toolkit, or BrightEdge AI Catalyst covers your needs before buying a standalone tool. The trade-off is depth: bolt-ons rarely match AI-first tools on per-engine analysis.

Audience matters more than most buyers expect. If you sell cybersecurity software, a security-specific prompt library and content engine like GrackerAI will surface gaps a general tool misses. The fastest way to decide is to run a free AI visibility score and see how AI engines describe you today, then match that gap to the tool that closes it. For deeper criteria, see our GEO platform buying guide and our breakdown of how to measure AI share of voice.

Want to see how AI search engines describe your brand today? Get your free AI visibility score in about 60 seconds. Trusted by 500+ security teams. For a hands-on starting point, the crawlable open source skill audits your site for the AI era for free.

Frequently Asked Questions

What are LLM tracking tools?

LLM tracking tools are software platforms that monitor how large language models like ChatGPT, Perplexity, Claude, and Gemini mention, cite, and rank your brand in their answers. They report metrics like share of voice, citation frequency, and sentiment so you can measure and improve your visibility in AI search. They exist because AI assistants increasingly answer buyer questions directly instead of sending users to a list of links.

How much do LLM tracking tools cost in 2026?

Pricing splits into three bands. Budget monitors like Otterly start at $29/month and Trakkr offers a free tier. Mid-market trackers like Peec AI ($95/month), Semrush AI Toolkit ($99/month add-on), and AthenaHQ ($295/month) sit in the middle. Enterprise platforms like Profound ($499/month and up), Evertune ($3,000/month), and Conductor (from about $26,800/year) use higher or custom pricing.

Which LLM tracking tool covers the most AI engines?

Tools that track all six major surfaces (ChatGPT, Perplexity, Claude, Gemini, Microsoft Copilot, and Google AI Overviews) include GrackerAI, Otterly, and Ahrefs Brand Radar. Profound tracks 10 or more engines on its enterprise tier. Many tools cover only ChatGPT, Perplexity, and Google AI Overviews on entry plans, so confirm your priority engines before buying.

Do I need a separate LLM tracking tool if I already use Semrush or Ahrefs?

Not necessarily. Semrush, Ahrefs, and BrightEdge all offer AI visibility add-ons inside their existing suites, which is convenient if you already pay for them. The trade-off is depth: these bolt-ons generally trail AI-first tools on per-engine analysis and action layers, so heavier GEO programs often add a dedicated tool.

What is the difference between an LLM tracking tool and a GEO platform?

An LLM tracking tool monitors and reports your visibility in AI answers. A GEO (Generative Engine Optimization) platform adds an action layer, helping you fix the gaps the tracking finds, usually through content recommendations or generation. Some tools, like GrackerAI and Scrunch, combine monitoring and optimization, while pure monitors like Otterly focus on measurement only.

Final Thoughts

The LLM tracking category went from niche to crowded in under two years, and the gap between a budget monitor and an enterprise GEO platform is now thousands of dollars a month. Pick the tool that matches your budget band, your engine priorities, and your audience, then verify every price directly with the vendor before you commit.