Best AI Visibility Tools for Cybersecurity Companies (2026)

The best AI visibility tools for cybersecurity companies in 2026 are GrackerAI, Profound, Peec AI, Scrunch AI, Otterly.AI, AthenaHQ, Semrush, Ahrefs Brand Radar and Goodie AI. GrackerAI fits security vendors that want security-specific monitoring and content in one plan. Profound fits large sales-led teams. Peec AI, Scrunch and Otterly fit teams that only need tracking. Pricing below was read from vendor pages on 5 Nov 2026.

Disclosure: GrackerAI publishes this guide, so weigh its placement accordingly.

Key Takeaways

• Security buyers now shortlist vendors inside AI chat. G2’s 2026 research found 51% of B2B software buyers start research with an AI chatbot more often than with Google, and AI chatbots are the top source shaping buyer shortlists.
• Most of what AI says about your security product comes from other sites. In GrackerAI’s analysis of 4,800+ citations in cybersecurity answers, only 14% pointed to vendor-owned websites.
• Judge each tool on five things: category prompts, competitor tracking, citation sources, accuracy checks and content that security buyers trust.
• Entry prices run from $29 a month (Otterly.AI) to custom enterprise contracts (Profound). Engine coverage at the entry tier varies more than price does.
• Only GrackerAI documents security-specific features. The others are general-purpose and still useful if you bring your own security prompt set.

Why is AI visibility different for cybersecurity vendors?

Three things make security a harder category than most B2B software.

Buyers ask by category, with constraints. A CISO does not ask “what is Acme Security?” They ask “best SIEM for a 500-person company with a small SOC” or “FedRAMP-authorized EDR platforms.” GrackerAI’s study of how cybersecurity buyers use AI assistants found security prompts carry more constraints than other B2B categories: compliance frameworks (SOC 2, HIPAA, PCI DSS), company size, integrations, and references to MITRE ATT&CK or NIST CSF. Your tracking has to cover those long, specific prompts, not just your brand name.

Third-party sources decide the answer. AI engines cite a small set of domains per answer. The same citation source study counted an average of 3.7 unique domains per response, and 86% of citations went to third-party sources rather than vendor sites. On ChatGPT, Wikipedia alone supplied 48% of citations for cybersecurity queries. For a security vendor, that means Reddit threads, GitHub projects, security news sites and standards bodies (NIST, MITRE, CISA) can shape what AI says about you more than your own product pages.

Accuracy carries more weight. Security buyers are technical and skeptical. If an AI answer says your EDR lacks a Linux agent when it has one, or ties your product to the wrong CVE, that error lands in front of the people running the evaluation. You need to read what AI actually says, not just whether your name appears.

What should a security vendor look for in an AI visibility tool?

Use these five tests when you trial any tool.

1. Category prompts. Can you load prompts by category (SIEM, IAM, EDR, CSPM, XDR, email security) and by persona (CISO, security engineer, SOC analyst)? A tool that only tracks brand-name prompts will miss the shortlist questions that matter.
2. Competitor tracking against named rivals. You compete with a known set of vendors in each category. The tool should show, prompt by prompt, which rival AI names when you are missing.
3. Citation sources. You need to see which domains AI cites for your category prompts, so you know whether to pitch a security publication, answer a Reddit thread or fix a comparison page.
4. Accuracy and hallucination checks. At minimum, the tool should store full answer text so you can audit what AI claims about your product. Better tools summarize how AI describes you.
5. Content security buyers trust. Tracking shows the gap. Something still has to close it. Check whether the tool helps you produce content with correct CVE ids, framework references and comparison tables, or whether you need a separate writer and editor.

Engine coverage matters too. Different buyers use different engines, and the cybersecurity buyer study above found Perplexity drives the highest-intent buyer traffic in the category. Check which engines each plan includes before you compare prices.

Comparison table: AI visibility tools for cybersecurity companies

Prices and limits come from our AI visibility tool pricing comparison, read from vendor pricing pages on 5 Nov 2026.

Tool	Entry price	Prompts at entry	Engines at entry	Security-specific features documented	Best for
GrackerAI	$99/mo ($79 annual)	100, tracked weekly	3	Yes: CVE and news monitoring, CVE/CWE/ATT&CK/NIST id verification, CISO and SOC persona splits	Security vendors that want to track and fix in one tool
Profound	Free 7-day trial; Enterprise custom	50 (trial)	3 on trial, up to 9	No; SOC 2 compliance listed on Enterprise plan	Large vendors with a sales-led buying process
Peec AI	$95/mo	50	3 chosen of 6	No	Self-serve daily tracking with unlimited seats
Scrunch AI	$250/mo annual ($300 monthly)	350	6+	No; persona-based prompts	Teams tracking several buyer personas
Otterly.AI	$29/mo	15	4 (more as add-ons)	No	Lowest-cost first look
AthenaHQ	Free; Starter $295/mo	Credits (3,600 on Starter)	5 free, 11 on Starter	No	Wide engine coverage with a free entry point
Semrush	$99/mo (toolkit)	25	4	No	Teams already on Semrush
Ahrefs Brand Radar	$199/mo add-on	83 prompts/day	All platforms	No	Share-of-voice research from a large prompt database
Goodie AI	$295/mo	110	5	No	Visibility plus optimization tooling

The 9 best AI visibility tools for cybersecurity companies

1. GrackerAI

Best for: cybersecurity vendors that want security-specific monitoring and the content to fix what it finds, in one plan.

GrackerAI is an AEO and GEO platform for B2B SaaS with vertical-tuned models for cybersecurity, DevTools, DevOps and technical B2B. Its cybersecurity solution documents features no other tool in this list claims:

• CVE and security-news monitoring (limited on Individual and Team, wider on Enterprise).
• Persona filtering that runs parallel monitors for CISOs and SOC analysts.
• Security citation verification: CVE, CWE, ATT&CK, CAPEC and NIST ids on your pages are checked at the issuing body, made-up ids are stripped before a draft is published, and active-exploit claims are checked against CISA’s Known Exploited Vulnerabilities catalog.
• Visibility diagnosis that scores your page against the competitor pages AI cited and returns a content brief or fix list.
• Brand Perception, which shows the qualities AI engines attach to your brand and rivals.

Pricing: Individual is $99 a month ($79 billed annually) for 100 prompts tracked weekly on ChatGPT, Google AI Mode and Google AI Overviews, plus 3 articles a month and an AEO audit of 50 pages. Team is $499 a month for 200 prompts tracked daily on ChatGPT, Perplexity, Google AI Mode and Microsoft Copilot, 10 articles a month and 4 seats. Enterprise is custom, covers all 10 engines and adds a vertical prompt library that is deepest for cybersecurity. Paid plans start with a 7-day free trial.

Fit notes: The Individual plan does not include Perplexity or Claude, two engines technical buyers use. Perplexity starts at Team and Claude at Enterprise. Prompts are counted per engine, so 100 prompts on 3 engines uses 300 runs. Individual tracks weekly, not daily.

2. Profound

Best for: large security vendors with an enterprise buying process and a team to work the data.

Profound is a sales-led enterprise platform. Its pricing page lists a free trial with 50 prompts run daily for 7 days on ChatGPT, Gemini and Google AI Overviews, and a custom Enterprise plan tracking up to 9 answer engines. The Enterprise plan lists SSO/SAML and SOC 2 compliance, which can shorten vendor risk review at a security company where procurement checks every SaaS tool. It also includes AI Marketer credits for content work.

Fit notes: No published self-serve paid price. Profound does not document cybersecurity-specific features, so you build the security prompt set yourself. Compare details in GrackerAI vs Profound.

3. Peec AI

Best for: security marketing teams that want transparent, self-serve daily tracking.

Peec AI lists Starter at $95 a month for 50 prompts, Pro at $245 for 150 prompts and Advanced at $495 for 350 prompts, with Enterprise by quote. You pick 3 of 6 models at entry and seats are unlimited, which helps when product marketing, demand gen and analyst relations all want access.

Fit notes: 50 prompts is tight once you split by category, persona and competitor. No security-specific features are documented, and Peec AI does not state a trial on its pricing page.

4. Scrunch AI

Best for: vendors that sell to several personas and want prompts split by persona.

Scrunch AI’s pricing page lists Starter at $250 a month billed annually ($300 month to month) and Growth at $417 a month billed annually, with Enterprise custom. Personas are a core feature (3 on Starter, 5 on Growth), which maps well to the CISO, security engineer and compliance lead split. Starter includes 350 prompts across 6+ engines, the lowest cost per prompt in our pricing comparison, and a 7-day trial without a card.

Fit notes: Tracking-focused, with no documented security features. Its pricing page does not mention SOC 2.

5. Otterly.AI

Best for: early-stage security startups that want a first read on AI visibility for little money.

Otterly.AI has the lowest published entry price in this list: $29 a month for 15 prompts on 4 engines, with more engines sold as add-ons.

Fit notes: 15 prompts covers your brand and a handful of category prompts, not a full competitor set. There is no content production, so you need writers to act on what you find.

6. AthenaHQ

Best for: teams that want wide engine coverage and a free way in.

AthenaHQ has a free plan covering 5 engines and a Starter plan at $295 a month with 3,600 credits across 11 engines. It does not price per seat.

Fit notes: Usage is credit-metered, so your monthly cost depends on how many prompts and engines you run. Forecast your security prompt set before you commit.

7. Semrush

Best for: security marketing teams already paying for Semrush.

Semrush’s AI toolkit starts at $99 a month with 25 prompts on 4 engines, and 50 more prompts cost $60 a month. The value is keeping AI visibility next to the keyword and backlink data your SEO team already uses.

Fit notes: 25 prompts at entry is the smallest set here after Otterly, and the cost per prompt ($3.96) is the highest in our pricing comparison.

8. Ahrefs Brand Radar

Best for: existing Ahrefs customers that want share-of-voice research across a large prompt database.

Brand Radar is a $199 a month add-on covering all major AI platforms, with custom prompts billed separately at $50 to $250 a month. It is strong for research questions such as how often AI mentions you against rivals across a broad set of prompts.

Fit notes: It is an add-on, so it suits teams that already use Ahrefs. Tracking your exact security category prompts costs extra.

9. Goodie AI

Best for: brands that want visibility tracking plus optimization tooling.

Goodie AI starts at $295 a month for 110 prompts on 5 engines, with a 7-day trial on its Core plan and revenue attribution at Enterprise.

Fit notes: Higher entry price than the self-serve trackers, and no documented security features.

How should a cybersecurity vendor set up its first prompt set?

A practical starting set for one product category looks like this:

• Category shortlist prompts (20 to 30): “best CSPM tools for AWS,” “top IAM platforms for mid-market,” “EDR vs XDR for a small SOC.”
• Competitor prompts (10 to 20): “[your product] vs [rival],” “alternatives to [rival],” for two to five named competitors.
• Compliance prompts (10 to 20): “SOC 2 compliant SIEM,” “FedRAMP-authorized email security,” “HIPAA logging tools.”
• Persona prompts (10 to 20): the same questions phrased as a CISO, a security engineer and a compliance lead would ask them.
• Problem prompts (10 to 20): “how to detect lateral movement in Azure,” “how to reduce alert fatigue.”

Run the set for two to four weeks before you change anything, so you have a baseline. Then track the metrics in our GEO metrics and KPIs guide: mention rate, share of voice against named rivals and citation share by domain.

Which tool should you pick?

• You want security-specific monitoring and content in one plan: GrackerAI. Start on Team if Perplexity coverage matters to your buyers.
• You are a large vendor with an enterprise procurement process: Profound, or GrackerAI Enterprise for all 10 engines.
• You only need self-serve tracking: Peec AI for daily tracking with unlimited seats, Scrunch AI for persona splits and a larger prompt set.
• You are pre-revenue or testing: Otterly.AI or AthenaHQ’s free plan.
• You already live in an SEO suite: Semrush or Ahrefs Brand Radar.

For the same comparison in another regulated vertical, see the fintech version of this guide.

Selling identity and access management? See our dedicated list of AI visibility tools for identity security vendors.

Frequently Asked Questions

What is the best AI visibility tool for cybersecurity companies?

For a security vendor that wants to track and fix its AI visibility in one tool, GrackerAI is the strongest fit because it documents security-specific features: CVE and security-news monitoring, persona filtering for CISOs and SOC analysts, and verification of CVE, CWE, ATT&CK, CAPEC and NIST ids on your pages. Profound suits large vendors that need a sales-led enterprise platform with SOC 2 compliance listed on its plan. Peec AI and Scrunch AI suit teams that want self-serve tracking, and Otterly.AI is the lowest-cost way to start.

Why is AI visibility different for cybersecurity vendors?

Security buyers ask AI assistants for vendor shortlists by category, such as the best SIEM for a mid-market SOC or FedRAMP-authorized EDR, and add constraints like compliance frameworks. GrackerAI’s analysis of 4,800+ citations in cybersecurity answers found only 14% pointed to vendor-owned websites, so third-party sources decide much of what AI says. Accuracy also matters more: a wrong CVE id or a false claim about a product damages trust with a technical buyer.

Which AI engines matter most for cybersecurity buyers?

Buyers spread across ChatGPT, Google AI Overviews, AI Mode, Perplexity and Claude, so coverage of more than one engine matters. GrackerAI’s research on cybersecurity buyers found Perplexity drives the highest-intent buyer traffic in the category. Check that your plan covers the engines your buyers use: GrackerAI’s Individual plan covers ChatGPT, Google AI Mode and Google AI Overviews, Team adds Perplexity and Microsoft Copilot, and Claude is included at Enterprise.

Can an AI visibility tool catch wrong statements AI makes about my security product?

Partly. Every tool in this guide records the answers AI engines give, so you can read what they say about your product and your rivals. GrackerAI’s Brand Perception shows the qualities AI attaches to your brand, such as secure or enterprise. No tool listed here documents automatic fact-checking of AI answers against your product documentation, so plan a manual review of answers for your top category prompts.

How many prompts should a cybersecurity vendor track?

Start with 50 to 100 prompts: your core category prompts (best SIEM, top CSPM tools), comparison prompts against two to five named rivals, compliance prompts (SOC 2, FedRAMP, HIPAA), and persona prompts for CISOs and security engineers. Remember that some tools count a prompt once per engine, so 100 prompts on 3 engines can use 300 runs.

Do AI visibility tools for security vendors offer free trials?

Several do. GrackerAI offers a 7-day free trial on paid plans, Profound lists a free 7-day trial with 50 prompts run daily, Scrunch AI offers 7 days without a card, Goodie AI offers 7 days on its Core plan, and AthenaHQ has a free plan. Peec AI does not state a trial on its pricing page.

Next step

See where your security brand stands before you buy anything. Run the free AI visibility check on one category prompt, or start a 7-day GrackerAI trial and load your SIEM, IAM, EDR or CSPM prompts against your named rivals.