Nikita Shekhawat

Junior SEO Specialist

About the author

Nikita Shekhawat is a junior SEO specialist supporting off-page SEO and authority-building initiatives. Her work includes outreach, guest collaborations, and contextual link acquisition across technology and SaaS-focused publications. At Gracker, she contributes to building consistent, policy-aligned backlink strategies that support sustainable search visibility.

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speed to lead inbound

Speed-to-Lead for Inbound: Simple Rules That Increase Conversions

Discover simple rules to increase conversions by improving speed to lead and prioritizing high-intent prospects.

March 2, 2026 10 min read

Content Optimization

Smart Content Optimization Strategies for Modern SEO

Learn smart content optimization strategies for modern SEO. Understand search intent, improve content quality, and grow organic traffic.

February 10, 2026 6 min read

Generative Engine Optimization

The 10 Best Generative Engine Optimization (GEO) Tools for Cybersecurity Companies (2026)

Explore the best GEO tools for cybersecurity companies to earn AI citations, build technical authority, and stay visible in AI-powered search results.

February 2, 2026 9 min read

Nonprofit marketing

Using AI to Support Nonprofit Marketing and Outreach

Explore how nonprofits can use AI to improve marketing, outreach, CRM insights, and member engagement—without losing trust or the human touch.

January 15, 2026 5 min read

AI-driven content plan

How to Build an AI-Driven Content Plan That Actually Works

Learn how to build an AI-driven content plan that aligns strategy, automation, and human insight to drive consistent, measurable results.

January 10, 2026 6 min read

LinkedIn ABM

LinkedIn Account-Based Marketing: A Complete Guide

Learn how to run LinkedIn ABM campaigns to target high-value accounts, align sales and marketing, and drive higher B2B conversions.

January 8, 2026 9 min read

Web Analytics Tools

Top 16 Web Analytics Tools For 2026 (That Aren’t Google Analytics)

Discover the best web analytics tools beyond Google Analytics in 2026 for privacy, performance, CRO, and actionable user insights.

January 5, 2026 14 min read

B2B SaaS marketing

20 Essential Strategies for B2B SaaS Lead Generation

Explore 20 proven B2B SaaS lead generation strategies for 2026 including SEO, AEO/GEO, PLG, ABM, referrals, webinars, automation, video, and intent data.

January 2, 2026 10 min read

NGA Maven Program Exploring Potential Threat Prediction Using AI

NGA’s Maven program uses AI for threat prediction and enhances human-machine teaming, advancing strategies in modern warfare to stay ahead of threats.

December 29, 2025 4 min read

LinkedIn outreach

How to Increase LinkedIn Connection Acceptance Rate From 15% to 45%

Learn data-backed strategies to increase LinkedIn connection acceptance rates from 15% to 45%+ using personalization, profile optimization & warm outreach.

December 29, 2025 5 min read

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