Screaming Frog
A website crawling tool used for SEO audits and analysis.
Description
Screaming Frog is a powerful software application designed to help SEO professionals analyze and audit websites for SEO performance. It acts like a search engine crawler, scanning web pages and collecting critical data on various SEO elements such as meta tags, headers, and internal links. By providing detailed insights, Screaming Frog allows users to identify and rectify issues that could be hindering their website's search engine rankings. It can be particularly useful for large websites, as it can handle thousands of URLs and provide data in a user-friendly format. The software is available in both free and paid versions, with the latter offering more advanced features like custom extraction and Google Analytics integration.
Examples
- A digital marketing agency used Screaming Frog to audit a client's e-commerce website with over 10,000 products. The tool helped identify missing meta descriptions and broken internal links, which were subsequently fixed, resulting in a 15% increase in organic traffic.
- A freelance SEO consultant used Screaming Frog to analyze a blog with numerous outdated posts. By identifying pages with low word count and duplicate content, the consultant was able to recommend updates that boosted the blog's overall search engine rankings.
Additional Information
- The free version of Screaming Frog allows crawling of up to 500 URLs, while the paid version supports unlimited URLs and additional features.
- Screaming Frog can be integrated with Google Analytics, Google Search Console, and other tools for more comprehensive data analysis.