Cybersecurity News & Threat Intelligence

Stay updated with the latest in cybersecurity threats, data privacy, and digital marketing trends. CyberPulse delivers breaking stories, expert analysis, and insights for today’s digital professionals

Leveraging AI for Enhanced Fandom Insights in Sports Engagement

In a recent conversation at Cannes Lions, Michelle McGuire from Converge by Deloitte and Ruba Borno from AWS discussed how AI is transforming consumer insights in the sports industry. The focus was on understanding sports fans at a granular level, leveraging a vast amount of data for personalized marketing. McGuire stated, "We know who you are. We know what you care about," highlighting the significance of propensity modeling in connecting sponsors with fans.

By Hitesh Kumawat Jun 24, 2025 3 min read

Alteryx and Westpac Appoint New CMOs to Drive Brand Growth

Alteryx has appointed Michelle Huff as its new chief marketing officer (CMO) to drive its marketing strategy amid global expansion. Huff, formerly with UserTesting, brings over 25 years of experience in marketing and go-to-market strategies, having held senior positions at various tech firms including Salesforce and Oracle. Her primary focus will be on overseeing Alteryx's global marketing initiatives, which include product marketing, brand positioning, customer advocacy, and demand generation.

By Hitesh Suthar Jun 24, 2025 3 min read

Comprehensive Marketing Design Guide for 2025: Tips & Strategies

Marketing design combines graphic design principles with marketing strategies to create visual assets aimed at promoting products, services, or brands. It plays a crucial role in communicating a brand's message and engaging with the target audience. Effective marketing design enhances brand visibility, improves customer engagement, and drives sales through well-crafted visual content across various channels.

By Nikita shekhawat Jun 23, 2025 4 min read

Tech Layoffs Surge in 2025: AI's Impact on Job Market

Several leading US tech companies, including Amazon, Microsoft, Meta, and Intel, have announced mass layoffs throughout 2025. The decision is mainly driven by broad cost-cutting measures and a strategic shift toward artificial intelligence (AI) and automation across different sectors. Microsoft has begun its third round of job cuts this year, mainly affecting its sales team and other customer-facing roles.

By Hitesh Kumawat Jun 23, 2025 5 min read

Snowflake and Acxiom Partner to Revolutionize AI Marketing Solutions

Acxiom and Snowflake are advancing the marketing landscape through a strategic collaboration that focuses on AI-driven solutions. They aim to modernize data practices and enhance brand capabilities by eliminating data silos and enabling real-time personalization at scale.

By Hitesh Suthar Jun 20, 2025 2 min read

16 Billion Passwords Exposed: Protect Your Online Accounts Now

Researchers have uncovered 30 exposed datasets containing over 16 billion login credentials. This massive leak likely resulted from infostealers, which are malicious software specifically designed to extract sensitive information from infected devices. These credentials include usernames and passwords for major online platforms like Apple, Google, Facebook, and Telegram.

By Abhimanyu Singh Jun 20, 2025 3 min read

Apple's 'Shot on iPhone' Wins Cannes Grand Prix for Effectiveness

Apple's "Shot on iPhone" campaign, which started in 2014, has recently been recognized with the Grand Prix for Creative Effectiveness at the Cannes Lions. The campaign was designed to promote the iPhone's camera capabilities, emphasizing that if a photo is good enough for a billboard, it is good enough for everyday use. The campaign's simplicity and effectiveness have resonated widely, as stated by Tor Myhren, Apple's marketing communications vice president, who referred to it as a "ridiculously simple idea."

By Diksha Poonia Jun 20, 2025 3 min read

Massive Data Breach: 16 Billion Passwords Exposed Online

Researchers at Cybernews have uncovered a massive data breach involving **16 billion login credentials**. This leak includes credentials from major platforms such as Apple, Google, Facebook, and Telegram. The compromised data was found in **30 separate datasets**, each containing millions to over 3.5 billion records.

By Abhimanyu Singh Jun 20, 2025 3 min read

AI Agents Transforming Customer Experience: The Future of CX

Businesses are increasingly recognizing the connection between operational efficiency and enhanced customer experience (CX). The integration of next-generation hardware and AI-driven agents is enabling brands to provide superior customer service while significantly reducing costs. Companies leveraging generative AI (GenAI) are reporting productivity improvements of 15% to 30%, with aspirations of achieving even higher productivity levels.

By Deepak Gupta Jun 19, 2025 4 min read

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