Latest Trends in Digital Marketing and EV Mobility Strategies
TL;DR
- Greaves Electric Mobility has appointed HOWL Digital to manage its integrated marketing strategy, aiming to drive growth and market share in India's competitive EV sector. The partnership will leverage creative and data-driven approaches to promote sustainable transport solutions and shape the narrative around India's transition to electric vehicles.
Greaves Electric Mobility Taps HOWL Digital for Integrated Marketing
Greaves Electric Mobility, a key player in India's EV sector, has selected HOWL Digital to manage its integrated marketing efforts. The goal is to boost the brand's growth in the competitive electric mobility market. Read more on this mandate.
HOWL Digital will develop a comprehensive marketing strategy for Greaves Electric Mobility, focusing on increasing sales and market share. This includes leveraging creative and data-driven approaches to promote sustainable EV solutions across India. The partnership aims to shape the narrative around India's transition to electric vehicles, according to ET BrandEquity. Connect with Nabeel Merchant and Vikas Singh for more details.
Marketing Mandates in the Industry
Several other companies have also recently awarded marketing mandates:
- Network Advertising secured creative duties for Bajaj Consumer Care’s Coconut Oil, Amla, and Gulabjal brands.
- Toaster INSEA will handle Godfather Beer’s social media mandate.
- Moshi Moshi won the digital mandate for Rapido’s Ownly and branding for Kusha Kapila’s Underneat.
- RepIndia secured the integrated creative mandate for Oppo India.
Additional Recent Mandates
Havas Media India is now the media agency of record for Magicbricks, managing media strategy and planning across channels.
Rediffusion Kolkata will handle creative and strategic communications for Prabhuji Pure Food, focusing on brand authenticity and cultural heritage.
Motivator has been appointed as the performance marketing media partner for Zepto, enhancing their collaboration since 2021.
PHD India secured the integrated media mandate for Atomberg, focusing on media services and audience-first integrated solutions.
Hypothesis by OML won the influencer marketing mandate for Ather Energy, aiming to enhance brand affinity and audience engagement.
More Marketing Updates
- Madison Media is now the media agency of record for Nexus Select Malls, managing traditional and digital media to enhance visibility and engagement.
- Madison Media Infinity has been appointed the media agency of record for Samsonite India, managing both traditional and digital mandates.
- Webenza won the digital creative mandate for Joy Personal Care, focusing on enhancing brand engagement with innovative digital creatives.
- Experience Commerce is now the official digital partner for Parle Candy Culture, handling social media marketing and media planning.
- FCB India secured the creative mandate for Dulcoflex, focusing on innovative marketing campaigns to strengthen their market position.
- HiveMinds will handle performance marketing for Oben Electric, focusing on customer acquisition and digital marketing efforts.
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