Apple's 'Shot on iPhone' Wins Cannes Grand Prix for Effectiveness

Apple's "Shot on iPhone" campaign, which started in 2014, has recently been recognized with the Grand Prix for Creative Effectiveness at the Cannes Lions. The campaign was designed to promote the iPhone's camera capabilities, emphasizing that if a photo is good enough for a billboard, it is good enough for everyday use. The campaign's simplicity and effectiveness have resonated widely, as stated by Tor Myhren, Apple's marketing communications vice president, who referred to it as a "ridiculously simple idea."