Surviving Trump's Tariffs: Essential Strategies for Marketers

In April 2025, President Donald Trump imposed a blanket 10% tariff on all U.S. imports, significantly impacting global trade dynamics. This includes steeper rates targeting specific countries: 46% on Vietnam, 20% on the EU, 32% on Taiwan, and 34% on Chinese goods. The swift global reaction highlighted concerns about economic repercussions, with Goldman Sachs increasing U.S. recession odds to 45%. Marketers must adapt their strategies, addressing the complexities introduced by these tariffs.

Leveraging AI for Enhanced Fandom Insights in Sports Engagement

In a recent conversation at Cannes Lions, Michelle McGuire from Converge by Deloitte and Ruba Borno from AWS discussed how AI is transforming consumer insights in the sports industry. The focus was on understanding sports fans at a granular level, leveraging a vast amount of data for personalized marketing. McGuire stated, "We know who you are. We know what you care about," highlighting the significance of propensity modeling in connecting sponsors with fans.

Tech Layoffs Surge in 2025: AI's Impact on Job Market

Several leading US tech companies, including Amazon, Microsoft, Meta, and Intel, have announced mass layoffs throughout 2025. The decision is mainly driven by broad cost-cutting measures and a strategic shift toward artificial intelligence (AI) and automation across different sectors. Microsoft has begun its third round of job cuts this year, mainly affecting its sales team and other customer-facing roles.