GWI's AI Integration and Market Research Insights Unveiled

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ChatGPT can now run instant market research with GWI. The news follows a similar tie-up with Anthropic’s Claude, as the global market research firm makes a major pivot by partnering with LLMs.

GWI and AI Integration

GWI has integrated with Anthropic’s chatbot Claude. This agreement enables GWI users to access insights within their chats with Claude, connecting GWI’s Model Context Protocol (MCP) to the AI chatbot. This allows Claude to use audience data in its output, prioritizing it over data scraped from other sources.

GWI's Perspective

Tom Smith, founder and chief executive at GWI, stated: “By bringing GWI’s data to Claude, we’re giving every user instant access to accurate, reliable, trustworthy data. We’re connecting the world’s largest study of online consumers to the world’s most popular AI agents – starting with Claude and soon followed by ChatGPT.” Source

Top 7 Streaming Services in the UK

Netflix leads in the UK for streaming service reach, while Disney has seen the highest increase in audience, according to new data from Barb. Source

Digital Services Tax Impact

The Digital Services Tax is raising £800m annually without significant voter backlash. Source

Top 5 Performance Marketing Campaigns

This week’s top 5 performance marketing campaigns include Sainsbury’s BFG Christmas campaign and Morrison’s glow in the dark Halloween activation. Source

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