Cyber Resilience / Data Resilience

How visible is Rubrik in AI search?

18 / 42
AI citations
42
Tracked queries
1,013
Monthly search volume
First refresh Updated: May 20, 2026
Track your own AI visibility
48 out of 100
About

About Rubrik

Rubrik provides a cloud data management platform that offers automated backup, recovery, and data security services to protect against ransomware and data loss across hybrid and multi-cloud environments.

Category:
Cyber Resilience › Data Resilience

Score breakdown

How Rubrik's score is calculated

Four signals AI engines weigh when deciding which sources to cite.

Citation rate

42.9%

AI cites Rubrik on 42.9% of the questions where Rubrik's site shows up.

Citation rank

#1.5

When cited, Rubrik ranks #1.5 on average in AI's source list. Lower number means higher up.

Search-volume share

43.8%

Rubrik captures 43.8% of the search traffic across topics it could answer.

Search trend

-25%

Search demand for Rubrik's topics is down 25% over the last 3 months.

Citations

Where Rubrik gets cited in AI answers

Top 10 questions where AI cites Rubrik as a source, sorted by monthly volume.

rubrik.com ir.rubrik.com reddit.com cybersecuritydive.com bleepingcomputer.com en.wikipedia.org AI answer
  • #1

    what is the rubrik controversy?

    Cited

    "The “Rubrik controversy” isn’t one single scandal-it usually refers to a cluster of **security incidents, breach reports, and online rumors** around the cybersecurity company **Rubrik** over the past few years. Here’s the clear breakdown of…"


    162 Monthly volume
    #3 Rubrik position
  • #2

    is rubrik owned by microsoft?

    Cited

    "No-**Rubrik is not owned by Microsoft.** Here’s the simple breakdown: - **Independent company:** Rubrik is its own publicly traded company (IPO in 2024) with multiple investors and shareholders. [en.wikipedia.org](https://en.wikipedia.org…"


    90 Monthly volume
    #2 Rubrik position
  • #3

    does vmware have a backup solution?

    Cited

    "Short answer: **yes and no**-VMware provides *some* built-in backup capabilities, but it **does not offer a full-featured, standalone backup product anymore**. Most real-world deployments rely on third-party tools. ### What VMware itself p…"


    38 Monthly volume
    #2 Rubrik position
  • #4

    is rubrik doing well?

    Cited

    "Short answer: **yes operationally, mixed from a stock perspective.** Here’s the nuance on Rubrik right now: --- ## 📈 Business performance (very strong) Rubrik is actually doing **very well as a company**: - **Revenue growth:** ~48% yea…"


    23 Monthly volume
    #2 Rubrik position
  • #5

    what exactly does rubrik do?

    Cited

    "Rubrik is basically a **data security and recovery company for enterprises**-but the simplest way to think about it is: > It helps companies **keep their data safe and get it back quickly if something goes wrong** (like a cyberattack, outa…"


    18 Monthly volume
    #1 Rubrik position
  • #6

    what is the difference between a cdp and a data clean room?

    Cited

    "A **Customer Data Platform (CDP)** and a **Data Clean Room (DCR)** are both tools used in modern data/marketing stacks, but they serve **very different purposes**. The simplest way to think about it: - **CDP = organize and activate *your* …"


    17 Monthly volume
    #5 Rubrik position
  • #7

    is rubrik profitable?

    Cited

    "Here’s the current picture of **Rubrik, Inc.** profitability based on its most recent financial disclosures and market data: ### 📈 Revenue & Growth - Rubrik has been **growing revenue strongly**, with double-digit increases in subscriptio…"


    14 Monthly volume
    #1 Rubrik position
  • #8

    what are three examples of hallucinations?

    Cited

    "Here are three common examples of AI hallucinations: 1. **Made-up facts** An AI confidently gives false information as if it were true. Example: saying the James Webb Space Telescope took the first-ever photo of an exoplanet, eve…"


    14 Monthly volume
    #3 Rubrik position
  • #9

    is rubrik a profitable company?

    Cited

    "Short answer: **No-Rubrik is not consistently profitable yet (on a standard accounting basis).** Here’s the nuance: ### 1) GAAP profitability (the “real” bottom line) - Rubrik still reports **net losses overall**. - For fiscal **2026**,…"


    14 Monthly volume
    #3 Rubrik position
  • #10

    what is cyber security monitoring?

    Cited

    "**Cyber security monitoring** is the ongoing process of watching an organization’s digital systems, networks, and devices in order to detect, analyze, and respond to potential cyber threats, attacks, or unusual activity - often in **real ti…"


    11 Monthly volume
    #1 Rubrik position
Competitors

How Rubrik compares to top competitors

Subcategory peers; see methodology for selection logic.

Visibility score (0–100)

Rubrik 48
Commvault 35
Cohesity 24
Veeam 0
Brand Score Citation rate Cited / tracked Monthly volume
Rubrik 48 42.9% 18 / 42 1,013
Commvault 35 24.2% 8 / 33 505
Cohesity 24 17.0% 8 / 47 829
Veeam 0 0.0% 0 / 0 0
Trend

17-month AI search visibility trend

Citation-weighted search volume over time.

Citation-weighted volume, Dec 2024 to Apr 2026
  1. Dec
  2. Jan
  3. Feb
  4. Mar
  5. Apr
  6. May
  7. Jun
  8. Jul
  9. Aug
  10. Sep
  11. Oct
  12. Nov
  13. Dec
  14. Jan
  15. Feb
  16. Mar
  17. Apr
Dec 2024
45
Apr 2026
14
FAQs

Frequently asked questions

  • Is Rubrik cited in AI search?

    Yes, Rubrik is cited in AI search results. It appears in 18 out of 42 tracked queries, which accounts for approximately 42.9%.

  • What is Rubrik's AI visibility score?

    Rubrik's AI visibility score is 48 out of 100. This score reflects its presence and relevance in AI-driven search results.

  • What questions does AI cite Rubrik for?

    AI commonly cites Rubrik for questions such as 'what is the rubrik controversy?', 'is rubrik owned by microsoft?', and 'what exactly does rubrik do?'. These questions indicate a mix of inquiries about the brand's operations and controversies.

  • How does Rubrik compare to its competitors?

    Rubrik has a higher AI visibility score compared to its competitors, Commvault and Cohesity, which have scores of 35 and 24, respectively. This suggests that Rubrik is more frequently referenced in AI search results.

Methodology

How we calculate this

Visibility score blends four signals: how often AI cites the brand as a source (50%), where it ranks among sources (25%), the search volume of cited questions (20%), and a 3-month vs 3-month trend (5%). Score is on a 0–100 scale.

Read full methodology →

Score weights

Citation rate 50%
Citation rank 25%
Volume share 20%
Search trend 5%

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