Network Security / NGFW

How visible is Palo Alto Networks in AI search?

195 / 591
AI citations
591
Tracked queries
13,756
Monthly search volume
First refresh Updated: May 20, 2026
Track your own AI visibility
37 out of 100
About

About Palo Alto Networks

Palo Alto Networks provides network security solutions, primarily focusing on next-generation firewalls that use application, user, and content identification to manage traffic and prevent threats.

Category:
Network Security › NGFW

Score breakdown

How Palo Alto Networks's score is calculated

Four signals AI engines weigh when deciding which sources to cite.

Citation rate

33.0%

AI cites Palo Alto Networks on 33.0% of the questions where Palo Alto Networks's site shows up.

Citation rank

#1.8

When cited, Palo Alto Networks ranks #1.8 on average in AI's source list. Lower number means higher up.

Search-volume share

24.1%

Palo Alto Networks captures 24.1% of the search traffic across topics it could answer.

Search trend

-19%

Search demand for Palo Alto Networks's topics is down 19% over the last 3 months.

Citations

Where Palo Alto Networks gets cited in AI answers

Top 10 questions where AI cites Palo Alto Networks as a source, sorted by monthly volume.

paloaltonetworks.com bitwarden.com proofpoint.com docs.paloaltonetworks.com techradar.com splunk.com AI answer
Competitors

How Palo Alto Networks compares to top competitors

Subcategory peers; see methodology for selection logic.

Visibility score (0–100)

SonicWall 40
Palo Alto Networks 37
Fortinet 33
WatchGuard 30
Brand Score Citation rate Cited / tracked Monthly volume
SonicWall 40 32.0% 33 / 103 2,055
Palo Alto Networks 37 33.0% 195 / 591 13,756
Fortinet 33 29.5% 210 / 712 12,437
WatchGuard 30 24.0% 37 / 154 1,965
Trend

20-month AI search visibility trend

Citation-weighted search volume over time.

Citation-weighted volume, Sep 2024 to Apr 2026
  1. Sep
  2. Oct
  3. Nov
  4. Dec
  5. Jan
  6. Feb
  7. Mar
  8. Apr
  9. May
  10. Jun
  11. Jul
  12. Aug
  13. Sep
  14. Oct
  15. Nov
  16. Dec
  17. Jan
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  19. Mar
  20. Apr
Sep 2024
90
Apr 2026
427
FAQs

Frequently asked questions

  • Is Palo Alto Networks cited in AI search?

    Yes, Palo Alto Networks is cited in AI search results. It appears in 195 of the 591 tracked queries, which accounts for 33.0%.

  • What is Palo Alto Networks's AI visibility score?

    Palo Alto Networks has an AI visibility score of 37 out of 100. This score reflects its presence and recognition in AI-assisted searches.

  • What questions does AI cite Palo Alto Networks for?

    AI cites Palo Alto Networks for several questions, including topics like intrusion detection systems, TLS port usage, data protection types, GlobalProtect versus VPN, and the safety of Bitwarden in 2025.

  • How does Palo Alto Networks compare to its competitors?

    In comparison to its competitors, Palo Alto Networks has a visibility score of 37, which is higher than WatchGuard's 30 but lower than SonicWall's 40 and Fortinet's 33.

Methodology

How we calculate this

Visibility score blends four signals: how often AI cites the brand as a source (50%), where it ranks among sources (25%), the search volume of cited questions (20%), and a 3-month vs 3-month trend (5%). Score is on a 0–100 scale.

Read full methodology →

Score weights

Citation rate 50%
Citation rank 25%
Volume share 20%
Search trend 5%

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