Endpoint Security / Endpoint Protection

How visible is ESET in AI search?

45 out of 100
176 / 431
AI citations
431
Tracked queries
11,935
Monthly search volume
First refresh Updated: May 20, 2026
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About

About ESET

ESET provides endpoint security software and threat intelligence services for businesses and consumers. Its solutions include antivirus, encryption, and multi-factor authentication to protect IT infrastructure against malware, ransomware, and unauthorized access.

Category: Endpoint Security › Endpoint Protection Domain: www.eset.com
Score breakdown

How ESET's score is calculated

Four signals AI engines weigh when deciding which sources to cite.

Citation rate

40.8%

AI cites ESET on 40.8% of the questions where ESET's site shows up.

Citation rank

#1.9

When cited, ESET ranks #1.9 on average in AI's source list. Lower number means higher up.

Search-volume share

45.7%

ESET captures 45.7% of the search traffic across topics it could answer.

Search trend

-15%

Search demand for ESET's topics is down 15% over the last 3 months.

Citations

Where ESET gets cited in AI answers

Top 10 questions where AI cites ESET as a source, sorted by monthly volume.

Competitors

How ESET compares to top competitors

Subcategory peers; see methodology for selection logic.

Brand Score Citation rate Cited / tracked Monthly volume
ESET 45 40.8% 176 / 431 11,935
Malwarebytes 35 28.1% 281 / 1000 35,399
WithSecure 16 20.0% 1 / 5 46
Bitdefender 0 0.0% 0 / 0 0
Trend

20-month AI search visibility trend

Citation-weighted search volume over time.

FAQs

Frequently asked questions

  • Is ESET cited in AI search?

    Yes, ESET is cited in AI search results. It appears in 176 of the 431 tracked queries, which accounts for approximately 40.8%.

  • What is ESET's AI visibility score?

    ESET's AI visibility score is 45 out of 100. This score reflects its presence and relevance in AI search results.

  • What questions does AI cite ESET for?

    AI cites ESET for a variety of questions, including topics like security concerns on messaging platforms and account hacking signs. Some of the top cited queries include 'why is telegram a red flag?' and 'what should you not tell gpt?'

  • How does ESET compare to its competitors?

    ESET has a higher AI visibility score compared to its competitor Malwarebytes, which has a score of 35 out of 100. This indicates that ESET is more frequently referenced in AI search contexts.

Methodology

How we calculate this

Visibility score blends four signals: how often AI cites the brand as a source (50%), where it ranks among sources (25%), the search volume of cited questions (20%), and a 3-month vs 3-month trend (5%). Score is on a 0–100 scale.

Read full methodology →

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