SaaStr: B2B AI Community, Events, and Insights for Founders

The landscape of AI in business is rapidly evolving, particularly in the context of go-to-market (GTM) strategies. Companies are leveraging AI technologies to enhance their marketing efforts and streamline sales processes.

Multi-Touch Marketing Attribution Software Market Growth Forecast 2023-2029

The global multi-touch marketing attribution software market is projected to grow from USD 816 million in 2018 to USD 1,634 million by 2023, representing a Compound Annual Growth Rate (CAGR) of 14.9% during the forecast period. The primary drivers of this growth include the increasing need to optimize marketing expenditures and the rising number of marketing channels aimed at reaching end customers.