Video Interstitial
A video interstitial is a type of full-screen video ad that appears at natural transition points within digital content, such as between levels in a mobile game or between articles on a news website.
Description
Video interstitials are highly engaging ad formats used in digital marketing to capture the user’s attention in a non-intrusive manner. Unlike standard banner ads, which are easily ignored, video interstitials take over the entire screen, ensuring that the user focuses entirely on the advertisement. These video ads typically last anywhere from 5 to 30 seconds and can be skippable or non-skippable. Because they are inserted at natural breaks in content, they are less likely to disrupt the user experience, making them an effective tool for increasing brand awareness and driving conversions.
Examples
- A popular gaming app like ‘Candy Crush Saga’ inserts a 15-second video interstitial ad between game levels, promoting other mobile games. This captures the user’s attention without disrupting gameplay.
- A news website like ‘CNN.com’ displays a 10-second video interstitial ad for a new Netflix series between articles. This placement allows users to engage with the ad during a natural pause in their reading.
Additional Information
- Video interstitials can be both skippable and non-skippable, depending on the advertising strategy.
- They are generally more effective in mobile applications and games, where users are accustomed to brief interruptions.
