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The global inapp advertising market was valued at USD 19179 Billion in 2024 and is projected to grow at a CAGR of 1614 reaching USD 82175 Billion by 2033 Asia Pacific leads the market with over 376 share in 2024 Growth drivers include increased smartphone penetration mobile app consumption and the rise of online gaming
Gamification in marketing refers to the use of game mechanics such as points badges and leaderboards to engage consumers and enhance their interaction with brands By transforming marketing efforts into interactive experiences businesses can drive deeper engagement and loyalty Current statistics indicate that 93 of marketers utilize gamification to improve metrics like engagement and conversion rates
Email marketing is crucial for driving engagement acquiring new customers and improving retention rates The right tools can automate delivery create compelling content and track metrics Here are the top email marketing platforms for 2025 based on features usability and effectiveness
Building AI capabilities inhouse is becoming essential for modern marketing strategies Organizations that own their AI capabilities can execute faster and gain a strategic edge as outsourcing often leads to dependency on outside vendors McKinseys survey revealed that 92 of companies plan to increase their AI budgets within the next three years and 78 are already using AI in at least one business function Companies that fully integrate AI into their marketing operations can expect to see significant revenue growth and competitive advantages as highlighted in Accentures findings that internally modernized processes achieve 25 times higher revenue growth than those relying on standard solutions
Ipsos study on synthetic data highlights its potential to improve human data collection particularly when traditional methods are costly Synthetic data which is generated from models trained on realworld data is gaining traction across industries for applications like drug development and autonomous vehicle testing In market research it enhances product testing capabilities especially where costs are high
Nearly a dozen influencer marketing executives predict significant trends for the second half of 2025 As marketing budgets tighten brands are increasingly investing in influencers who can drive reach fuel cultural relevance and deliver measurable ROI The Ad Age article outlines how this shift will impact marketing strategies
Scott Brinker predicts that AI agents will take on a significant role in managing the martech stack He suggests that businesses will increasingly rely on AIdriven solutions such as Salesforces Agentforce and HubSpots Breeze AI for their marketing operations Brinker notes If the tech stack were an orchestra which product would be the conductor This indicates a shift towards automation and AI integration in marketing technologies
ThredUp NASDAQ TDUP reported revenue of 777 million for Q2 2025 showing a 164 growth yearoveryear This increase is attributed to enhanced marketing efforts and improved inbound processing The gross margin stood at 795 demonstrating a 70 basis point rise from the previous year Adjusted EBITDA reached 3 million translating to 39 of revenue with a significant yearoveryear margin improvement of 170 basis points The company generated 800000 in cash raising the cash balance to 562 million
Devotion is a fullservice digital agency focused on creating smart resultsdriven experiences that engage audiences and grow brands Their expertise in digital marketing can be invaluable for startups looking to establish a strong online presence