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What is Informational Keyword?
A keyword used by individuals who are seeking to gather information or learn about a specific topic, product, or service without the immediate intent to make a purchase.
Description
In the realm of digital marketing, an informational keyword is a term or phrase that users type into search engines when their primary goal is to acquire knowledge rather than to buy something. These keywords typically include words like 'how,' 'what,' 'best,' 'tips,' and 'guide.' When users search for informational keywords, they are looking for detailed content that answers their questions or provides insights. Content marketers and SEO professionals focus on these keywords to create content that educates potential customers, builds trust, and drives organic traffic to their websites. By targeting informational keywords, businesses can position themselves as industry authorities, ultimately nurturing leads through the information they provide.
Examples
- How to train a puppy: A user searches for this keyword to find step-by-step guides, tips, and techniques for training their new puppy.
- Best DSLR cameras for beginners: This keyword targets individuals looking to learn about the top DSLR cameras suitable for novice photographers, including comparisons, reviews, and buying guides.
Additional Information
- Informational keywords are crucial for top-of-the-funnel marketing strategies, where the focus is on awareness and education.
- Creating high-quality, informative content around these keywords can significantly improve a website's search engine ranking and drive sustained organic traffic.