BIMI
BIMI (Brand Indicators for Message Identification) is an emerging email specification that allows brands to display their logo next to their authenticated email messages.
Description
BIMI stands for Brand Indicators for Message Identification. It’s a relatively new email standard that enables businesses to place their logo next to their email messages in the recipient’s inbox, provided they meet specific authentication requirements. This not only boosts brand visibility but also helps in building trust with recipients, as they can easily identify legitimate emails from brands they recognize. To implement BIMI, a company must have a Domain-based Message Authentication, Reporting & Conformance (DMARC) policy in place, along with a verified logo in SVG format. BIMI enhances the email experience by making it more visually engaging and trustworthy, ultimately leading to higher open rates and better engagement.
Examples
- Spotify: When Spotify sends out promotional emails, their logo appears next to the message in the recipient’s inbox, making it easily recognizable and trustworthy.
- Bank of America: Emails from Bank of America are instantly identifiable by their official logo, providing an added layer of security and brand recognition for their customers.
Additional Information
- BIMI requires a validated logo in SVG format, which must be hosted on a secure server.
- Implementation of BIMI can lead to improved email deliverability and increased open rates.
