What is Fraud Blocker
Fraud Blocker shows you who, or what, is clicking your ads, then stops the bad clicks automatically. Every paid visit gets a fraud score based on device fingerprinting, IP history, click behavior, and VPN and proxy use. Bots, click farms, competitor clicks, and repeat clickers are blocked from seeing your Google Ads and Meta Ads (Facebook and Instagram) in real time. Click fraud is half the problem, so Fraud Blocker also verifies the emails submitted on your lead forms and blocks the users behind fake ones. Every visitor comes with 50+ data points, including device, location, VPN use, verified Bot activity, and AI-powered reporting shows you trends and hidden threats in seconds. Setup takes minutes with one tracking tag or Google Tag Manager and works on any site, from WordPress to Shopify. Pricing is published, billing is month-to-month, and every plan starts with a 7-day free trial. Built in 2019 by two performance marketers who watched bots and competitors drain their own ad budgets, Fraud Blocker is a Google Partner and Google Certified Click Tracker trusted by 4,500+ brands and agencies.
Pricing
Standard: $79/month for 5,000 ad clicks and 1 website. Pro: $99/month for 25,000 ad clicks and 50 websites. Enterprise: from $489/month for 250,000+ ad clicks, unlimited websites, and 12-month data retention. Save up to 20% with annual billing. Every plan includes a 7-day free trial, API access, and month-to-month billing with no contracts.
Who Fraud Blocker is for
Advertisers and agencies paying for clicks on Google Ads and Meta Ads, especially in high-CPC industries like legal, healthcare, finance, education, and home services, where one fake click or fake lead costs real money. Agencies can protect up to 50 client websites on the Pro plan (unlimited on Enterprise), connect through a Google Ads MCC account, and give clients white label access.
How it works
1. Add the Fraud Blocker tag to your site, directly or through Google Tag Manager. 2. Connect Google Ads and Meta Ads through their secure OAuth sign-in. 3. Fraud Blocker scores every paid click and adds bad sources to your exclusions in real time. 4. Review each blocked visitor, adjust your rules, and export flagged IPs to other ad networks.
Pros
- Real-time fraud score on every paid click, with automatic blocking in Google Ads and Meta Ads
- Stops bots, click farms, competitor clicks, and repeat clickers
- Device fingerprinting plus VPN and proxy detection catches bad actors who switch IPs
- Email verification on lead forms blocks fake leads before they reach your CRM
- 50+ data points on every visitor, including device, location, VPN use, and AdsBot activity
- AI-powered reporting surfaces trends and hidden threats in seconds
- Fully customizable blocking rules, team controls, and a white label platform for agencies
- Live in minutes with one tag or Google Tag Manager, on any website builder
- Published pricing, 7-day free trial, no contracts, and one-click cancellation
FAQs
Which ad platforms does Fraud Blocker protect?
Fraud Blocker blocks fraud automatically on Google Ads and Meta Ads, including Facebook and Instagram. For other networks such as Microsoft Ads, you can export flagged IPs to a CSV and add them as exclusions.
How much ad spend does click fraud waste?
Independent research from Juniper Research found that 22% of all ad spend is lost to fraud. Fraud Blocker customers reduce wasted ad spend by up to 22%.
How does Fraud Blocker decide what to block?
Every paid visit gets a fraud score based on device fingerprint, IP history, click behavior, and VPN or proxy use. Sources that cross your threshold are blocked automatically, and you can tune every rule to fit your account.
Can Fraud Blocker stop fake leads?
Yes. Email verification checks the emails submitted on your lead forms, flags fake ones with 99% accuracy, and blocks the users behind them so they stop polluting your conversion data.
How long does setup take?
Most accounts are live in minutes. Add one tracking tag to your site or deploy it with Google Tag Manager, then connect your ad accounts through Google's and Meta's secure sign-in.
Is there a contract or free trial?
No contract. Every plan starts with a 7-day free trial, billing is month-to-month, and you can cancel with one click from your dashboard.
Does Fraud Blocker work for agencies?
Yes, we work with hundreds of agencies of all sizes (small independent to large global agencies). Pro and Enterprise plans cover multiple client websites and team members, connect through Google Ads MCC accounts, and include a white label platform.
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