Founded in 2024 by Dylan Babbs and James Cadwallader, Profound sends millions of prompts daily across 10 major AI answer engines to measure brand citations, share of voice, and sentiment in AI-generated responses. The company is positioned for enterprise and agency teams building GEO/AEO strategy, and raised a $96M Series C in February 2026 at a $1B valuation led by Lightspeed Venture Partners.
Use Cases
- AI visibility tracking
- GEO/AEO strategy
- Citation monitoring
- Content optimization
FAQs
Profound: frequently asked questions
What is Profound?
Profound is a GEO/AEO platform that tracks and improves how brands appear in AI-generated answers across ChatGPT, Perplexity, Gemini, Google AI Overviews, Claude, and other answer engines.
What is Profound used for?
Profound is used for AI visibility tracking, GEO/AEO strategy, Citation monitoring, Content optimization.
Where is Profound based?
Profound is based in New York, NY, USA.
What is Profound listed under on Cyber Resources?
Profound is listed in the Marketing Tools category of Cyber Resources, the curated directory of the cybersecurity marketing and growth ecosystem.
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