Founded in 2024 by Dylan Babbs and James Cadwallader, Profound sends millions of prompts daily across 10 major AI answer engines to measure brand citations, share of voice, and sentiment in AI-generated responses. The company is positioned for enterprise and agency teams building GEO/AEO strategy, and raised a $96M Series C in February 2026 at a $1B valuation led by Lightspeed Venture Partners.
FAQs
Profound is a GEO/AEO platform that tracks and improves how brands appear in AI-generated answers across ChatGPT, Perplexity, Gemini, Google AI Overviews, Claude, and other answer engines.
Profound is used for AI visibility tracking, GEO/AEO strategy, Citation monitoring, Content optimization.
Profound is based in New York, NY, USA.
Profound is listed in the Marketing Tools category of Cyber Resources, the curated directory of the cybersecurity marketing and growth ecosystem.
San Francisco, USA
GrackerAI measures how ChatGPT, Perplexity, Claude, Gemini, Copilot, and Google AI Overviews talk about your brand vs. competitors, and shows you what to do about it.
Chicago, USA
G2 is the largest B2B software marketplace. For cybersecurity vendors, G2 category positioning and intent data drive both pipeline and perception.
San Francisco, USA
6sense is an ABM and account intelligence platform used heavily by cybersecurity vendors with enterprise sales motions.
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