Marketo Engage, now part of Adobe Experience Cloud, provides marketing automation, lead management, account-based marketing, and analytics for B2B enterprises. Cybersecurity vendors use it to run complex nurture programs, lead scoring, and event workflows across long enterprise sales cycles.
Use Cases
- Marketing automation
- Lead scoring
- Nurture campaigns
- ABM orchestration
- Event marketing
FAQs
Marketo Engage: frequently asked questions
What is Marketo Engage?
Marketo Engage is Adobe's enterprise marketing automation platform, used extensively by mid-market and enterprise cybersecurity vendors for lead nurture, scoring, and campaign orchestration.
What is Marketo Engage used for?
Marketo Engage is used for Marketing automation, Lead scoring, Nurture campaigns, ABM orchestration, Event marketing.
Where is Marketo Engage based?
Marketo Engage is based in San Jose, CA, USA.
What is Marketo Engage listed under on Cyber Resources?
Marketo Engage is listed in the Marketing Tools category of Cyber Resources, the curated directory of the cybersecurity marketing and growth ecosystem.
More Marketing Tools
GrackerAI
San Francisco, USA
GrackerAI measures how ChatGPT, Perplexity, Claude, Gemini, Copilot, and Google AI Overviews talk about your brand vs. competitors, and shows you what to do about it.
G2
Chicago, USA
G2 is the largest B2B software marketplace. For cybersecurity vendors, G2 category positioning and intent data drive both pipeline and perception.
6sense
San Francisco, USA
6sense is an ABM and account intelligence platform used heavily by cybersecurity vendors with enterprise sales motions.