Founded in 2021 by Kareem Amin and Nicolae Rusan, with Varun Anand joining as co-founder, Clay is headquartered in New York and used by 10,000+ customers including OpenAI, Anthropic, Canva, Intercom, and Rippling. It's widely adopted by B2B security and SaaS marketing teams for ABM and outbound programs, and raised a $100M Series C in August 2025 at a $3.1B valuation led by CapitalG.
Use Cases
- Data enrichment
- Outbound personalization
- ABM
- Sales automation
FAQs
Clay: frequently asked questions
What is Clay?
Clay is a GTM engineering platform that combines data enrichment from 130+ sources with AI agents to help marketing and sales teams research prospects, personalize outreach, and automate workflows at scale.
What is Clay used for?
Clay is used for Data enrichment, Outbound personalization, ABM, Sales automation.
Where is Clay based?
Clay is based in New York, NY, USA.
What is Clay listed under on Cyber Resources?
Clay is listed in the Marketing Tools category of Cyber Resources, the curated directory of the cybersecurity marketing and growth ecosystem.
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