AI and Data Insights: Shaping eCommerce Future at Expo 2024

The 15th e4m IDMA is set to recognize and celebrate the achievements in digital media and marketing on July 17, 2025, in Mumbai. This event will feature cutting-edge sessions led by top marketers and tech leaders, providing real-time data-driven insights.

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Reviving Brands: Insights from Marketing Leaders at Cannes Lions

“Line ’Em Up,” a new initiative from the WNBA, aims to enhance community engagement by painting the official WNBA 3-point line in orange on basketball courts across the United States. This project comes as the league experiences significant growth, driven by rising stars like Caitlin Clark, Angel Reese, and Aliyah Boston.

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Global Police Operation Shuts Down 100+ Botnet Malware Servers

An international law enforcement operation, dubbed **Operation Endgame**, has successfully disrupted a significant number of malware infrastructures globally. The operation targeted various notorious malware families, including IcedID, SystemBC, Pikabot, SmokeLoader, Bumblebee, and Trickbot. This operation, coordinated by Europol, aimed to take down over 100 servers and seize around 2,000 domains associated with these cybercriminal activities.

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Slopsquatting: New Cyber Threat from AI Hallucinations

As generative artificial intelligence develops, new threats are emerging, particularly in the realm of cybersecurity. One notable concern is *slopsquatting*, a term coined by Seth Larson, a security developer at the Python Software Foundation. This attack leverages the phenomenon of AI hallucinations, where generative AI models recommend non-existent software packages, leading to potential supply chain attacks.

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RansomHub: A New Ransomware Threat Targeting Windows, ESXi, Linux, and FreeBSD Systems

The RansomHub ransomware group has emerged as one of the most prolific cybercrime syndicates of 2024–2025. The group has expanded its arsenal to target Windows, VMware ESXi, Linux, and FreeBSD systems, employing advanced evasion techniques, cross-platform encryption, and exploiting vulnerabilities in enterprise infrastructure. Group-IB analysts have discovered that RansomHub has compromised over 600 organizations, including sectors such as healthcare, finance, and critical infrastructure RansomHub.

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Critical AnyDesk Vulnerability Exploited by Hackers for Unauthorized Admin Access

Identified as CVE-2024-12754 and tracked under ZDI-24-1711, this vulnerability allows local attackers to exploit a mechanism to handle Windows background images, potentially escalating their privileges to administrative levels.

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B2B Marketing Attribution: Strategies for Proving Campaign Value and Connecting to Revenue

B2B multi-touch attribution is a marketing analytics framework that assigns credit to multiple touchpoints in the buyer’s journey, allowing organizations to understand how different interactions contribute to a conversion. Prospective clients may engage with marketing materials through content downloads, webinars, email campaigns, social media posts, direct consultations, interactive tools, case studies, and video content.

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