KnowBe4 provides a security awareness training and simulated phishing platform designed to help organizations manage the ongoing problem of social engineering by training employees to recognize and report cyber threats.
Four signals AI engines weigh when deciding which sources to cite.
AI cites KnowBe4 on 77.1% of the questions where KnowBe4's site shows up.
When cited, KnowBe4 ranks #1.4 on average in AI's source list. Lower number means higher up.
KnowBe4 captures 85.8% of the search traffic across topics it could answer.
Search demand for KnowBe4's topics is down 5% over the last 3 months.
Top 10 questions where AI cites KnowBe4 as a source, sorted by monthly volume.
"Short answer: **nothing “bad” happened to KnowBe4 recently**-it’s still around and actually growing. But there *was* a big change a couple years ago that might be why you’re hearing about it differently. ### The big thing that happened - I…"
"Here are some of the **best companies to work for in Tampa** based on *employee feedback, workplace rankings, and local/national recognition* - whether you’re looking for great culture, benefits, career growth, or overall employee satisfact…"
"Yes - **Microsoft does offer a phishing simulator** as part of its security tools for organizations. It’s not a standalone free product, but rather a feature built into Microsoft’s enterprise security suite. [www.microsoft.com](https://www.…"
"**KnowBe4** is a cybersecurity platform most commonly used by organizations to **train employees and reduce human-based cyber risk**, especially from phishing and social engineering attacks. It focuses on the human side of security - helpin…"
"No-Kevin Mitnick did **not fully own** KnowBe4. Here’s the accurate breakdown: - **Founder/primary owner:** KnowBe4 was founded by **Stu Sjouwerman**, not Mitnick. - **Mitnick’s role:** - He joined in 2011 as **Chief Hacking Officer…"
"Here’s a **current, research-based overview of the best security awareness training platforms** (for companies & organizations), with pros/cons and what they’re best for - based on recent expert roundups and comparison reports. --- ## 📊 …"
"It depends on **which “Twist and Shout”** you mean - there are multiple businesses and entities with that name: ### 🎵 **Twist & Shout - Denver Record Store** If you mean the iconic **record store in Denver, Colorado**: - Twist & Shout wa…"
"Yes - you **can access KnowBe4 on a mobile device**. There are two main ways: ### 1. Use the **KnowBe4 Learner App** (best option) - The **KnowBe4 Learner App** is available for **iOS and Android**. - It lets you: - Complete assigned sec…"
"Yes - **KnowBe4 training is real and legitimate**, but whether it’s *good* depends on your perspective and how it’s used. ### ✅ What KnowBe4 actually is KnowBe4 is a well-known cybersecurity company that provides **security awareness train…"
"There isn’t **just one famous person named Kelly Morgan** - it’s a name shared by several different individuals across fields like sports, business, finance, and more. Here are some of the notable ones: ### 🏸 **Sports and Athletics** - **…"
Subcategory peers; see methodology for selection logic.
| Brand | Score | Citation rate | Cited / tracked | Monthly volume |
|---|---|---|---|---|
| KnowBe4 | 76 | 77.1% | 27 / 35 | 537 |
| Hoxhunt | 54 | 57.1% | 8 / 14 | 498 |
| Living Security | 17 | 20.0% | 1 / 5 | 173 |
Citation-weighted search volume over time.
Yes, KnowBe4 is cited in AI search results. It appears in 27 out of 35 tracked queries, which represents a citation rate of 77.1%.
KnowBe4 has an AI visibility score of 76 out of 100. This score reflects its presence and recognition in AI-driven search results.
AI cites KnowBe4 for various questions, including 'what happened to knowbe4?', 'what is the best company to work for in tampa?', and 'what is knowbe4 used for?'. Other queries include inquiries about Microsoft’s phishing simulator and ownership by Kevin Mitnick.
KnowBe4 has a higher AI visibility score compared to its competitor Hoxhunt, which has a score of 54 out of 100. This indicates that KnowBe4 is more recognized in AI search results within the security awareness training category.
Visibility score blends four signals: how often AI cites the brand as a source (50%), where it ranks among sources (25%), the search volume of cited questions (20%), and a 3-month vs 3-month trend (5%). Score is on a 0–100 scale.
Read full methodology →Discover your AI visibility gaps and start capturing millions of new product discovery clicks.
