David Brown

Head of B2B Marketing at SSOJet

About the author

David Brown is a B2B marketing writer focused on helping technical and security-driven companies build trust through search and content. He closely tracks changes in Google Search, AI-powered discovery, and generative answer systems, applying those insights to real-world content strategies. His contributions help Gracker readers understand how modern marketing teams can adapt to evolving search behavior and AI-led visibility.

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B2B SaaS funnel

Optimizing B2B SaaS Conversion Funnels with AI-Driven UX Insights

Learn how AI-driven UX insights help optimize B2B SaaS conversion funnels by fixing leaks, improving UX, and increasing signups and revenue.

January 23, 2026 7 min read

multi-touch attribution

Multi-Touch Attribution for Security SaaS: Beyond Last-Click

Stop using last-click for security saas. Learn how multi-touch attribution and AEO/GEO strategies drive B2B growth and better marketing ROI.

January 22, 2026 9 min read

marketing strategy

Demand Generation vs. Lead Generation for Cybersecurity: What Actually Works

Stop wasting budget on low-quality leads. Learn how demand generation vs lead generation works for cybersecurity SaaS and how to win in the age of AI search.

January 21, 2026 6 min read

marketing strategy

The Cybersecurity Content Velocity Problem: How to Scale Without Sacrificing Quality

Learn how cybersecurity marketing managers can scale content velocity using pSEO, AEO, and GEO without losing brand authority or technical accuracy.

January 20, 2026 6 min read

marketing strategy

The 90-Day Inbound Engine: Building Sustainable Traffic Without Burning Out Your Content Team

Build a sustainable inbound engine in 90 days. Learn how to use pSEO, AEO, and GEO to grow your B2B SaaS traffic without burning out your content team.

January 20, 2026 8 min read

content velocity

The Content Velocity Trap: Why Publishing More Actually Killed Our Domain Authority

Learn why publishing high-volume programmatic SEO content can destroy domain authority and how to switch to GEO and AEO for better results in AI search.

January 16, 2026 8 min read

AEO

How to Write Comparison Pages That AI Engines Actually Cite

Learn how to optimize comparison pages for AEO and GEO. Get cited by ChatGPT, Perplexity, and Claude using these pSEO and growth hacking strategies.

January 14, 2026 8 min read

AEO

The Anatomy of AI-Recommended Content: Reverse-Engineering ChatGPT's Favorites

Learn how ai models like ChatGPT recommend brands. Explore AEO, GEO, and programmatic SEO strategies to win the generative search battle for B2B SaaS.

January 14, 2026 8 min read

aeo ranking

How E-E-A-T Impacts AEO Ranking in AI Answers

Learn how Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) influence AEO rankings in AI answer engines like ChatGPT and Perplexity.

January 12, 2026 10 min read

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