AI and Data Insights: Shaping eCommerce Future at Expo 2024
The 15th e4m IDMA is set to recognize and celebrate the achievements in digital media and marketing on July 17, 2025, in Mumbai. This event will feature cutting-edge sessions led by top marketers and tech leaders, providing real-time data-driven insights.
Event Details
- Date: July 17, 2025
- Location: Mumbai
- Registration Link: Register here
Key discussions will focus on the challenges faced in marketing today, with topics ranging from MarTech to the integration of AI and data-driven strategies in advertising. Attendees will have the opportunity to engage with industry experts and contribute to discussions on overcoming roadblocks in performance marketing.
Notable Speakers
Prominent figures in the marketing industry will participate, including:
- Hephzibah Pathak from Ogilvy India who will serve on the Grand Jury.
- Niranjan Gupta, Former CEO of Hero MotoCorp, will also be part of the jury.
- Siddharth B., Head of Digital Marketing & Transformation at TTK Prestige Ltd, contributing to the selection process.
These leaders will help define excellence in digital marketing and innovation.
H&M's Data-Driven Commerce Strategy
Adam Ull, Global Product Information Lead at H&M, emphasizes the importance of AI and data in enhancing customer experience. He discusses key strategies for leveraging data within their eCommerce framework, including:
- Agile Systems: Building flexible architectures that support omnichannel strategies and integrate seamlessly with various digital touchpoints.
- Product Data Hub: Utilizing a microservices-based architecture to manage and distribute product information effectively across platforms.
- AI Integration: Exploring AI applications in both online and physical store environments to enhance customer engagement and satisfaction.
Insights from Adam Ull
Adam's experience includes launching successful campaigns in various industries, showcasing the importance of adaptability and continuous learning in the evolving landscape of eCommerce and marketing.
For more details, refer to his full interview at the eCommerce Expo 2024.
Zinnov Confluence 2025 Agenda
Image courtesy of Zinnov
The Zinnov Confluence 2025, scheduled for July 17-18, will feature an array of keynote talks and sessions focused on the future of AI and its impact on various industries. Highlights include:
- Keynote by Pari Natarajan: Discussing leadership in the age of AI and India's unique position to lead in this transformation.
- Panel Discussions: Covering topics like the recomposition of work and the future of AI in operations, emphasizing the importance of human-machine collaboration.
Event Schedule
- Day 1: Keynotes, panels, and networking sessions aimed at exploring AI’s influence on work and industry.
- Day 2: Focused on building an AI-first culture within enterprises and the evolving landscape of technology.
For a detailed agenda, visit Zinnov Confluence 2025.
ECommerce Talent Insights
During the eCommerce Expo 2024, Andy Davies, Commercial Director at Vertical Advantage, shared key insights on evolving eCommerce talent dynamics:
- Talent Acquisition: Critical for business growth; companies must prioritize hiring the right talent.
- Workplace Flexibility: Increased demand for remote working options has reshaped candidate expectations.
- Skills Over Credentials: A shift towards valuing skills and practical experience over formal qualifications is essential for future hiring strategies.
These insights are crucial for organizations looking to adapt to the rapidly changing eCommerce landscape.
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