Top 20 SEO Experts to Follow in 2025 for Digital Success
1. Brian Dean
Brian Dean is the founder of Backlinko, known for his innovative link-building tactics. His Skyscraper Technique has helped many businesses, including Disney and IBM, improve their search rankings. He offers insights through his blog and YouTube channel, focusing on actionable SEO strategies. For more information, visit Backlinko.
2. Neil Patel
Neil Patel, co-founder of Crazy Egg and KISSmetrics, has guided brands like Amazon and HP in enhancing their online presence. He shares valuable insights through his blog and podcast, emphasizing the importance of data-driven marketing strategies. More about his work can be found at Neil Patel Digital.
3. Rand Fishkin
Rand Fishkin, co-founder of Moz and SparkToro, is a thought leader in SEO and inbound marketing. His expertise in audience intelligence has made him a respected figure in the industry. He often discusses transparent SEO practices through various platforms, including his book, "Lost and Founder." Learn more at SparkToro.
4. Aleyda Solis
Aleyda Solis is the founder of Orainti, a boutique SEO consultancy focused on multilingual optimization. She actively shares her knowledge through industry events and online guides, helping businesses grow internationally. For insights, visit her website Orainti.
5. Danny Sullivan
Danny Sullivan, currently with Google as a Public Search Liaison, has been a pivotal figure in SEO journalism. He co-founded Search Engine Watch and Search Engine Land, providing clarity on algorithm changes and user issues. His contributions to SEO education are widely recognized.
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6. Lily Ray
Lily Ray is the SEO Director at Amsive Digital, focusing on E-E-A-T (Expertise, Authoritativeness, Trustworthiness) strategies. She frequently discusses algorithm changes and best practices for recovering from them. For her insights, check out Amsive Digital.
7. Craig Campbell
Craig Campbell is a seasoned digital marketer from Glasgow, known for his straightforward advice on SEO and digital marketing. He shares valuable insights through his YouTube channel and offers training on link building and local SEO. More about his strategies can be found on his website.
8. Joost de Valk
Joost de Valk is the creator of the Yoast SEO plugin, which assists WordPress users in optimizing their websites. His work has made SEO practices more accessible to a wider audience. For more, visit Yoast.
9. Barry Schwartz
Barry Schwartz, CEO of RustyBrick, has been a key figure in the SEO community for over two decades. He provides updates on Google algorithms and trends through his platforms, including Search Engine Roundtable. For insights, visit RustyBrick.
10. Matt Cutts
Matt Cutts is known for his work with Google’s Webspam team and his guidance on SEO practices. His insights have shaped many webmasters' approaches to SEO.
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