Stranger Things Season 5: Top Brand Collabs and Merch to Shop

Brand Collaborations for Stranger Things Season 5

Several brands have partnered with Netflix for the fifth and final season of Stranger Things, offering a range of products and experiences. Netflix CMO Marian Lee stated the collaborations aim to provide fans with "the largest collection of products and experiences" in the show's history.

Doritos

Doritos has launched an ’80s-style "Telethon for Hawkins" campaign, featuring Paula Abdul. Products include Doritos Collisions Stranger Pizza x Cool Ranch chips and limited-edition packaging across various flavors.

Gatorade

Gatorade is bringing back glass bottles and ’80s products, including the return of Citrus Cooler. A "No Ordinary Athlete" spot is narrated by Myles Garrett.

Google

Google and Netflix have created a Search scavenger hunt where fans decode clues by typing "Stranger Things" into Google.

KFC

KFC in the U.K. has created “Hawkins Fried Chicken” and launched a Stranger Things Burger and Stranger Wings. They also introduced The Hawkins Fried Chicken Hotline, an immersive adventure.

Target

Target is offering over 150 Stranger Things items in-store and online, including products from Funko, Mattel, and Gatorade.

Tide

Tide has launched a campaign starring Cara Buono as her character Karen Wheeler, focusing on stain removal.

Stellantis

Stellantis has created a limited-edition Pulse Abarth, available in Brazil, Argentina, and Mexico.

Lego

Lego is releasing a 2,593-piece version of the Creel House, featuring Easter eggs from all five seasons.

Gaming Partnerships

Netflix has partnered with Brawl Stars, Dead by Daylight, Fortnite, and Minecraft, offering Stranger Things-themed content.

McDonald’s

McDonald’s has created a custom Stranger Things McMenu in Spain, Portugal, and Brazil, along with themed collectibles.

Eggo

Eggo is releasing a strawberry red waffle made with colors from natural sources and limited edition packs of Stranger Things Homestyle Waffles.

Additional Collaborations

Other collaborations include:

• Collectibles: Jazwares, Squishmallows, Funko Pop!, Care Bears, Sirius Dice, Lego Brickheadz, Dungeons & Dragons, Ravensburger, Clementoni, Santa Cruz, and Panini.
• Apparel: Gap, Benetton, Nike & Converse, Pull&Bear, Size?, New Era, No Boundaries, Crocs, Minnetonka, CoverGirl, Casetify, Aldo, Dr. Squatch, Zara, Clarks, Wrangler, Cotton On, Jansport, and Casio.
• Homewares: Bialetti, Coleman, Williams Sonoma, Energizer, Displate, Gum, Bic, and Maruhiro.
• Food and Beverages: Palermo’s (Surfer Boy Pizza).

Highlighted Merchandise

• Wrangler x Stranger Things: Wrangler offers a range of jeans, jackets, tees, and caps.

• Nike x Stranger Things: Nike released sneakers, tees, hoodies, and sweats.

  

• Gap x Stranger Things: Gap offers a 21-piece capsule for adults and kids, including a Reversible Graphic T-Shirt.

  

Marketing Strategies for Long-Wait Shows

With increasing gaps between streaming show seasons, marketing teams are adapting strategies to maintain audience engagement. Netflix is positioning the Stranger Things 5 release as a cultural event, Target is launching over 150 themed products, and campaigns are structured around multiple timed releases.

Key Marketing Tactics

• Extended, multi-phase campaigns: Creating multiple peaks of interest.
• Co-branded product drops: Building everyday awareness offline.
• Event-style pacing: Mirroring theatrical releases.
• Nostalgia-driven design: Resonating beyond core fans.

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