Kraft Heinz Appoints Todd Kaplan as New North America CMO

Abhimanyu Singh

Engineering Manager

June 27, 2025 2 min read

Diageo North America CMO Ed Pilkington on Don Julio's Marketing Plan

Image courtesy of Business Insider

Ed Pilkington, the chief marketing and innovation officer at Diageo North America, discusses how Don Julio has redefined tequila as a luxury spirit. Under Pilkington’s leadership, the brand has focused on elevating consumer perception through targeted marketing strategies. This approach aligns closely with the broader trend of premiumization in the beverage industry, where brands aim to appeal to upscale markets.

For more insights on luxury branding, explore Diageo's marketing initiatives, and how they shape consumer experiences in the spirits category.

Kraft Heinz Hires Todd Kaplan As CMO

Boxes of Kraft Macaroni & Cheese Dinner are seen in a pop-up store of Kraft Heinz January 17, 2019 in Washington, DC. Alex Wong via Getty Images
Image courtesy of Marketing Dive

Todd Kaplan has been appointed as Chief Marketing Officer at Kraft Heinz, effective August 5, 2024. Kaplan transitions from a successful career at PepsiCo, where he was instrumental in revitalizing the Pepsi brand. At Kraft Heinz, he will oversee marketing for a $22 billion North American portfolio, including recognizable brands like Heinz, Kraft, and Oscar Mayer.

Kaplan’s objectives include enhancing creative strategies and leveraging modern marketing capabilities. The company aims for a 30% increase in marketing spending from fiscal 2020 to 2024, signaling a strong commitment to brand growth and consumer engagement.

For detailed insights, check out Kraft Heinz's brand strategy and their recent marketing campaigns.

Kraft Heinz North America CMO Todd Kaplan
Image courtesy of Marketing Dive

Kaplan’s previous achievements include a significant rebranding of Pepsi in 2023 that received industry accolades. As Kraft Heinz navigates challenges such as declining sales and changing consumer preferences, his leadership will be crucial in modernizing the company’s approach to marketing.

For ongoing updates on Kraft Heinz and the broader CPG landscape, visit Marketing Dive.

Todd Kaplan’s Announcement

Todd Kaplan announced his new role at Kraft Heinz on LinkedIn, expressing excitement about leading the marketing efforts across the company’s diverse portfolio. He emphasized a commitment to creativity and innovation, essential for driving growth.

Kaplan highlighted the importance of connecting brands to cultural trends and enhancing digital marketing capabilities. His oversight will also include innovative joint ventures that aim to redefine food offerings in the market.

Learn about his vision for Kraft Heinz and the integration of new marketing technologies by visiting Todd Kaplan's LinkedIn.

For brands looking to enhance their marketing strategies, consider leveraging tools that assist in data sourcing and content optimization, like those offered by GrackerAI. Explore our services at GrackerAI.

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