Unlocking Business Potential: The Role of Chief Content Officers
Chief content officers (CCOs) are increasingly common in non-media companies, driven by the growing demand for unbranded content that resonates with consumers. Over 50 non-media companies, including Airbnb and HP, have appointed CCOs to foster authentic connections with their audiences. These roles differ significantly from traditional marketing positions, focusing on producing credible, independent content that builds trust. Angela Matusik from HP states, “This is not about steering people directly to purchase. It’s about creating long-term relationships with consumers.”