The Future of Market Research: Opportunities and Challenges of Synthetic Data

AI assistants streamline qualitative research by automating time-consuming tasks such as note-taking, session recording analysis, and transcript interpretation. Utilizing AI can significantly enhance efficiency in qualitative research, allowing researchers to concentrate on narrative building and strategy development. Various AI applications, including emotion mapping through facial coding and conversation analytics, are transforming the landscape of qualitative insights.

Comprehensive Analysis of Digital Marketing Strategies in Food Delivery

Swiggy's marketing strategy showcases how the food delivery platform dominated the industry through innovative digital marketing techniques. The key elements of their strategy include a strong online presence and a focus on customer engagement.

16 Billion Passwords Exposed: Protect Your Online Accounts Now

Researchers have uncovered 30 exposed datasets containing over 16 billion login credentials. This massive leak likely resulted from infostealers, which are malicious software specifically designed to extract sensitive information from infected devices. These credentials include usernames and passwords for major online platforms like Apple, Google, Facebook, and Telegram.