Abhimanyu Singh

Engineering Manager

About the author

Engineering Manager driving innovation in AI-powered SEO automation. Leads the development of systems that automatically build and maintain scalable SEO portals from Google Search Console data. Oversees the design and delivery of automation pipelines that replace traditional $360K/year content teams—aligning engineering execution with business outcomes.

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Revamping Corporate Sustainability: Beyond Checkboxes to Impact

Sustainability has become essential for businesses, transitioning from a secondary consideration to a core corporate strategy. Companies that view sustainability merely as a checkbox risk falling behind in today's market. A PwC survey indicates over 80 percent of consumers are concerned about climate change. As sustainability expectations shift, leaders are urged to build innovative ecosystems and enhance product offerings.

Jul 22, 2025 3 min read

Astronomer CEO Caught in Cheating Allegations at Coldplay Concert

Coldplay's concert at Gillette Stadium turned into a viral moment when Astronomer CEO Andy Byron and HR Chief Kristin Cabot were caught on the kiss cam. The footage shows them in an embrace, leading to speculation about an affair due to their rapid attempt to conceal their faces as the audience reacted with laughter. As Chris Martin, Coldplay's frontman, quipped, "Oh, look at these two. Either they’re having an affair or they’re just very shy." This comment heightened the drama surrounding the situation.

Jul 18, 2025 3 min read

Survey: 64% of Shoppers Rush to Buy Tech Amid Tariff Fears

Over recent months, fears surrounding tech price hikes due to tariffs have significantly influenced consumer purchasing behavior. A CNET survey revealed that 64% of US shoppers are rushing to buy tech products to avoid anticipated price increases and shortages. This marks a growing trend as consumers react to unpredictable U.S. trade policies and tariff threats.

Jul 15, 2025 3 min read

e4m Events: Media, PR, Marketing Awards & Conferences in India

The 15th e4m Indian Digital Marketing Awards (IDMA) is scheduled for July 17, 2025, in Mumbai. This prestigious event aims to recognize and celebrate achievements in digital marketing. The awards will showcase innovative strategies and campaigns that have made a significant impact on the industry.

Jul 15, 2025 2 min read

Major Brands Confront Rising Cybersecurity Threats and Risks

A new report from CyberCube highlights that the hacker group Scattered Spider poses a serious risk to approximately 300 major companies. These companies, representing around 2% of organizations with revenues exceeding $500 million, have been identified as using technologies often targeted by the group. Scattered Spider has been known to exploit tools like Microsoft Active Directory and Okta, utilizing social-engineering methods to trick IT help desks into providing credentials or bypassing multifactor authentication. Their recent attacks have targeted sectors such as manufacturing, retail, education, and IT.

Jul 14, 2025 2 min read

Impact of India's Digital Personal Data Protection Act 2023

The Digital Personal Data Protection Act 2023 marks a significant change in India’s data privacy landscape. It establishes a comprehensive framework for protecting personal data, emphasizing user rights and corporate accountability. Businesses must now comply with stringent requirements regarding data processing and management.

Jul 14, 2025 4 min read

Navigating the Zero-Click Search Era: Strategies for B2B Marketers

Zero-click searches occur when search engines provide users with direct answers on the search results page (SERP), eliminating the need to click through to a website. This trend has gained significant traction, with nearly 60% of Google queries resulting in no clicks. The rise of AI-generated summaries, such as Google's AI Overviews, has contributed to this phenomenon, leading marketers to rethink their strategies.

Jul 11, 2025 3 min read

Revolutionizing Digital Marketing: Top AI Strategies for 2025

Cobalt Keys LLC offers specialized services in digital marketing, emphasizing AI solutions and automation strategies. Their website, Cobalt Keys, details their approach to enhancing online presence and customer engagement through tailored marketing plans. They focus on increasing brand visibility and generating organic traffic, establishing themselves as leaders in marketing strategy.

Jul 11, 2025 2 min read

Kraft Heinz Appoints Todd Kaplan as New North America CMO

Ed Pilkington, the chief marketing and innovation officer at Diageo North America, discusses how Don Julio has redefined tequila as a luxury spirit. Under Pilkington’s leadership, the brand has focused on elevating consumer perception through targeted marketing strategies. This approach aligns closely with the broader trend of premiumization in the beverage industry, where brands aim to appeal to upscale markets.

Jun 27, 2025 2 min read

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