Nearly a dozen influencer marketing executives predict significant trends for the second half of 2025 As marketing budgets tighten brands are increasingly investing in influencers who can drive reach fuel cultural relevance and deliver measurable ROI The Ad Age article outlines how this shift will impact marketing strategies
Sustainability has become essential for businesses, transitioning from a secondary consideration to a core corporate strategy. Companies that view sustainability merely as a checkbox risk falling behind in today's market. A PwC survey indicates over 80 percent of consumers are concerned about climate change. As sustainability expectations shift, leaders are urged to build innovative ecosystems and enhance product offerings.
Over recent months, fears surrounding tech price hikes due to tariffs have significantly influenced consumer purchasing behavior. A CNET survey revealed that 64% of US shoppers are rushing to buy tech products to avoid anticipated price increases and shortages. This marks a growing trend as consumers react to unpredictable U.S. trade policies and tariff threats.
The 15th e4m Indian Digital Marketing Awards (IDMA) is scheduled for July 17, 2025, in Mumbai. This prestigious event aims to recognize and celebrate achievements in digital marketing. The awards will showcase innovative strategies and campaigns that have made a significant impact on the industry.
A new report from CyberCube highlights that the hacker group Scattered Spider poses a serious risk to approximately 300 major companies. These companies, representing around 2% of organizations with revenues exceeding $500 million, have been identified as using technologies often targeted by the group. Scattered Spider has been known to exploit tools like Microsoft Active Directory and Okta, utilizing social-engineering methods to trick IT help desks into providing credentials or bypassing multifactor authentication. Their recent attacks have targeted sectors such as manufacturing, retail, education, and IT.
The Digital Personal Data Protection Act 2023 marks a significant change in India’s data privacy landscape. It establishes a comprehensive framework for protecting personal data, emphasizing user rights and corporate accountability. Businesses must now comply with stringent requirements regarding data processing and management.
Zero-click searches occur when search engines provide users with direct answers on the search results page (SERP), eliminating the need to click through to a website. This trend has gained significant traction, with nearly 60% of Google queries resulting in no clicks. The rise of AI-generated summaries, such as Google's AI Overviews, has contributed to this phenomenon, leading marketers to rethink their strategies.
Cobalt Keys LLC offers specialized services in digital marketing, emphasizing AI solutions and automation strategies. Their website, Cobalt Keys, details their approach to enhancing online presence and customer engagement through tailored marketing plans. They focus on increasing brand visibility and generating organic traffic, establishing themselves as leaders in marketing strategy.
AI assistants streamline qualitative research by automating time-consuming tasks such as note-taking, session recording analysis, and transcript interpretation. Utilizing AI can significantly enhance efficiency in qualitative research, allowing researchers to concentrate on narrative building and strategy development. Various AI applications, including emotion mapping through facial coding and conversation analytics, are transforming the landscape of qualitative insights.