Unilever marketing strategy

Unilever's Social-First Strategy: Insights for the World Cup

Discover how Unilever is ditching TV for social media, leveraging creators and AI for the World Cup. Learn their new marketing strategy now!

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Generative Engine Optimization

Embracing Generative Engine Optimization: A New Era for Marketers

Discover Generative Engine Optimization (GEO), the evolution of SEO for AI chatbots. Learn how to optimize content for AI discovery and stay ahead of the curve. Read now!

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Singles' Day

China's Singles Day: Major Discounts and Consumer Spending Trends

Explore how cautious consumer spending and AI innovations are shaping Singles' Day. Discover new retail strategies and AliExpress's enhanced 11.11 festival. Learn more!

3 min read
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Guillermo del Toro Frankenstein marketing

Frankenstein's Journey: From Venice Ovation to Netflix Premiere

Discover the ingenious marketing strategy behind Guillermo del Toro's Frankenstein. Learn how auteur branding, a dual release, and social proof created a cinematic event. Read more!

8 min read
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data theft

Navigating Digital Privacy Challenges in the Age of AI

Millions of personal data records compromised! Discover how data theft, surveillance capitalism, and weak security threaten us. Learn about crucial reforms and legislation needed to protect your digital future. Read more now!

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Starbucks turnaround plan

Starbucks Aims for Comeback with Focus on Customer Service

Discover Starbucks' multi-year turnaround plan focused on customer experience, new service programs, and product innovation. Learn how they're boosting loyalty and traffic. Read more!

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AI Agents Transforming Customer Experience: The Future of CX

Discover how AI agents are revolutionizing customer experience by enhancing efficiency and personalization. Learn strategies for integration today!

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Data Privacy & Compliance

AI Privacy Guidance: Simplifying Compliance for Businesses

Learn how OAIC’s new AI privacy guides help businesses and developers comply with laws, manage data responsibly, and build consumer trust in AI.

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marketing maturity levels

5 Marketing Maturity Levels: Transitioning from Siloed to Autonomous

Unlock marketing potential! Discover the 5 maturity levels, from siloed to autonomous, and learn how to integrate data, automate processes, and drive strategic growth. Read now!

6 min read
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