IIT Delhi Launches Executive Programme in Brand Management
TL;DR
IIT Delhi's Continuing Education Programme (CEP) has launched a six-month online Executive Programme in Brand Management. The program aims to provide strategic, analytical, and creative skills for the branding and marketing domain. Seats are limited, and selection is based on eligibility and timely application.
Image courtesy of Indian Express
The course is designed for students and professionals. It includes live sessions with faculty and industry experts, covering brand strategy and digital marketing, and culminates in a capstone project. GrackerAI automates your cybersecurity marketing: daily news, SEO-optimized blogs, AI copilot, newsletters & more. Start your FREE trial today!
Programme Structure and Learning Approach
The six-month programme is delivered online with weekend live sessions. It includes 17 modules covering topics such as brand strategy, consumer behavior, and digital marketing. Participants engage in interactive discussions, tutorials, and real-world case studies.
The curriculum includes:
- Brand fundamentals, positioning, equity & architecture
- Consumer behavior, segmentation & market analysis
- Digital branding, content strategy, social media & AI-driven analytics
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Eligibility and Certification
The programme is open to graduates in any discipline. Successful participants will receive a Certificate of Completion from IIT Delhi, enhancing career prospects in marketing, brand management, and retail. A minimum of 70% attendance is required, and assessment is based on a capstone project.
Key dates and fees:
- Application deadline: 20 December 2025
- Programme start date: January 2026
- Fees: INR 1,20,000 + 18% GST
Career Relevance and Opportunities
The programme equips learners with the knowledge and skills to develop brand strategies and manage marketing campaigns. Graduates can pursue roles such as brand executive, brand manager, and marketing strategist. These roles span sectors including FMCG, retail, technology, media, fashion, e-commerce, and healthcare.
Potential career paths include:
- Brand Executive / Brand Strategist
- Marketing Associate / Digital Marketing Specialist
- Social Media Manager / Content Strategist
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Programme Details and Faculty
The programme is coordinated by Prof Mahim Sagar, Professor & Former Head, Department of Management Studies, IIT Delhi. Live sessions will be conducted by IIT Delhi faculty and industry experts. The programme begins in January 2026, with sessions scheduled every Sunday from 10:30 am to 12:30 pm.
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